# Beaky Beverage Branding Bizarre Wine Packaging Exudes an Enchanting Eccentricity By Amelia Roblin | Published 2012-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bizarre-wine-packaging References: [lovelypackage](http://lovelypackage.com/bizarre/#more-25208) & [epixs.eu](http://www.epixs.eu/) When it comes to developing a visual identity for a brand of wine, there is merit in instilling an element of oddity. Bizarre Wine packaging explores this realm of the unusual and would thus succeed to attract consumers' attention amidst rows of nearly identical bottles on the shelf. Many do shop for vino based on the label, and this design by Jordan Jelev of Bulgaria strikes an artful balance between awkward and refined. The name of the product demanded a peculiar image and so [a gangling bird](https://www.trendhunter.com/trends/bigbilled-bird-food-concept) was chosen as the face of the alcoholic drink. But the inelegant beaked character had to be rendered debonaire, so he was depicted with the perfect posture of a dignified man. Bizarre Wine packaging is illustrated with a classic sketched technique, dressing the quirky creature in a tailored suit. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 60% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Oddity Branding:** Exploring unusual and bizarre visual identities for brands to attract consumer attention. - **Artful Packaging:** Using refined and artistic designs to create unique and captivating packaging for products. - **Quirky Illustration:** Incorporating quirky and unconventional illustrations to create distinctive brand identities. ### Sectors Adopting This - **Wine and Spirits:** Disruptive innovation opportunity: Creating unique and eccentric wine packaging to stand out on store shelves. - **Graphic Design:** Disruptive innovation opportunity: Experimenting with unconventional designs to create captivating product packaging. - **Marketing and Advertising:** Disruptive innovation opportunity: Incorporating unusual and eye-catching visuals to create memorable brand identities. ## Related on Trend Hunter - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Artistic Amaro Branding](https://www.trendhunter.com/trends/see-the-elephant-amaro.md)