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# Bizarre Golden Beauty
The Latest Issue of L’Officiel Ukraine Stars Model Letitia Herord

By Meghan Young | Published 2014-09-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/bizarre-golden-beauty
References: [fashiongonerogue](http://www.fashiongonerogue.com/golden-beauty-letitia-herord-fernando-gomez-lofficiel-ukraine/) & [officiel-online](http://officiel-online.com)

The bizarre golden beauty featured throughout the September 2014 issue of L’Officiel Ukraine will get the wheels turning in any girl's mind. Although very unusual, there is a creativity to the looks that encourage experimentation when it comes to the fall season for makeup. Gold is a classic color for this time of year, but the editorial shows that with a little bit of imagination, it can take on a whole new look.

Shot by photographer Fernando Gomez, the bizarre golden beauty looks were envisioned by [makeup artist](https://www.trendhunter.com/trends/emilio-pucci) Júnior Queirós. He happened to work on the [hair and nails](https://www.trendhunter.com/trends/oribe-partners-with-thandiwe) as well. Since the latter plays such an important role by bringing even more texture, that comes as no surprise.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 44% | Activity: 46% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Bizarre Golden Beauty:** Disruptive innovation opportunity: Create unique and unconventional beauty products that incorporate gold as a key element.
- **Experimental Fall Makeup:** Disruptive innovation opportunity: Develop innovative makeup techniques and products that allow individuals to express their creativity during the fall season.
- **Imaginative Beauty Looks:** Disruptive innovation opportunity: Design avant-garde beauty looks that inspire individuals to think outside the box and push the boundaries of traditional beauty standards.

### Industries Being Reshaped

- **Beauty and Cosmetics:** Disruptive innovation opportunity: Introduce gold-infused beauty products and unconventional makeup techniques to capture the attention of adventurous consumers.
- **Fashion and Editorial Photography:** Disruptive innovation opportunity: Collaborate with makeup artists and photographers to create visually striking and unconventional beauty editorials that challenge traditional beauty norms.
- **Hair and Nail Care:** Disruptive innovation opportunity: Develop innovative nail and hair textures and styles that complement unconventional beauty looks and enhance the overall aesthetic.

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