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# Bizarre Crossover Dogvertising
Volkswagen SpaceFox Dog-Fish Campaign

By Elsa Blaine | Published 2008-12-14 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/bizarre-crossover-dogvertising-volkswagen-spacefox-dog-fish-campaign
References: [adtalkonline](http://www.adtalkonline.com/video/volkswagen-spacefox-dogfish)

This fun new ad for the [Volkswagen](https://www.trendhunter.com/trends/volkswagen-halftrack-fox) SpaceFox in Brazil reveals that man’s best friend has one wild imagination. The guy in the video is at the beach with his pet which happens to be a bizarre [dog-fish cross](https://www.trendhunter.com/trends/merry-chaos)--reflective of the [VW](https://www.trendhunter.com/trends/official-automotive-partner) vehicle's multi-function features.

When they leave, the slightly creepy-looking critter jumps in the car wagging its fins and has a snack from the built-in doggie food dish. Is he really a dog-fish, or a terrier with a big dream? The tagline is, “SpaceFox... Anything you can imagine.”

The ad, which features the music of "Stand by Me" playing in the background, was created by Almap BBDO, Sao Paulo under the direction of Armando Bo.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 23% | Activity: 25% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### Why This Trend Is Growing

- **Weird Pet-human Crossovers:** Brands can explore unconventional pairings of different species to capture attention and create memorable campaigns.
- **Multifunctional Vehicles for Pets:** Creating vehicles that cater to the needs of both pets and their human owners can be a potential market disruptor in the automotive industry.
- **Imagination-fueled Advertising:** Encouraging consumers to use their imagination and showcasing products that can bring their wildest dreams to reality can be a unique way to market brands.

### Industries Being Reshaped

- **Automotive:** Automakers can target pet owners and expand their target audience by creating pet-friendly vehicles.
- **Pet Care:** Pet care industry can collaborate with automakers to create products that cater to the needs of pets during travel and adventures.
- **Advertising:** Advertising agencies can embrace creative campaigns that rely on imagination and storytelling to promote products and services.

## Related on Trend Hunter

- [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md)
- [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md)
- [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md)
- [Custom-Modified Off-Road Vans](https://www.trendhunter.com/trends/volkswagen-halftrack-fox.md)
- [Dog-Starring Sporty Campaigns](https://www.trendhunter.com/trends/minds-best-friend.md)
- [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md)
- [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md)
- [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md)
- [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)