# Nostalgic Biy Milkshakes f’real Partners with Good Humor to Launch a Customizable Beverage By Mursal Rahman | Published 2026-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/biy-milkshakes References: [prnewswire](https://www.prnewswire.com/news-releases/freal-x-good-humor-team-up-to-release-limited-edition-orange-creamsicle-milkshake-as-demand-for-nostalgic-flavors-surges-302721712.html)  The nostalgic BIY milkshakes trend is exemplified by [f’real’s](https://www.trendhunter.com/trends/freal-chocolate-orange) latest collaboration with [Good Humor](https://www.trendhunter.com/trends/good-humor-soup-truck), which transforms the classic Creamsicle into an interactive, on-the-go beverage. The Orange Creamsicle Milkshake blends sweet citrus and vanilla flavors with real milk, offering a modern take on a familiar frozen treat. What sets this product apart is f’real’s [blend-it-yourself system](https://www.trendhunter.com/trends/freal-blend-n-serve-blender), which allows consumers to customize the thickness of their drink at the touch of a button in retail locations. This innovation taps into growing demand for experiential food moments, combining convenience with personalization. By merging a legacy dessert brand with a self-serve blending format, the offering delivers both nostalgia and novelty. The concept reflects a broader shift toward interactive retail food experiences that engage consumers beyond taste alone, making everyday indulgences more immersive and customizable. Image Credit: f’real ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 82% | Activity: 83% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Build-it-yourself Milkshakes:** A blend-it-yourself format that combines pre-portioned frozen bases with in-store blending mechanics opens possibilities for modular, franchise-friendly beverage platforms that scale personalization without full kitchen builds. - **Nostalgia-driven Flavor Revivals:** Reintroducing legacy flavors like Orange Creamsicle in modern delivery formats creates pathways for heritage brands to capitalize on emotional resonance while commanding premium pricing through limited-edition collaborations. - **Interactive Self-serve Retail Experiences:** Touch-button customization and on-the-spot preparation shift value from product to experience, enabling retailers to differentiate foot-traffic channels through immersive, tech-enabled consumption moments. ### Where This Applies - **Quick Service Retail:** Retailers focused on speed and convenience can integrate compact blending stations to expand menu variety and capture impulse purchases with minimal labor increases. - **Packaged Ice Cream and Frozen Desserts:** Manufacturers of frozen bases and novelty bars can explore co-branded, pre-portioned formats designed specifically for in-store blending systems to extend shelf life and margin opportunities. - **Retail Technology and Equipment:** Companies supplying self-serve appliances and IoT-enabled dispensers are positioned to offer turnkey solutions that pair dispensing hardware with analytics for dynamic pricing and maintenance optimization. ## Related on Trend Hunter - [Icy Strawberry Dessert Drinks](https://www.trendhunter.com/trends/frozen-fanta-strawberries-cream.md) - [Breast Milk Ice Creams](https://www.trendhunter.com/trends/frida.md) - [Limited-Time Caffeinated Milkshakes](https://www.trendhunter.com/trends/brown-sugar-latte-milkshake.md) - [Burger-Style Frozen Novelties](https://www.trendhunter.com/trends/frosty-burger.md) - [Citrusy Vanilla Shakes](https://www.trendhunter.com/trends/smorange-dreamsicle-shake.md) - [Collaboration Cookie Milkshakes](https://www.trendhunter.com/trends/freal-girl-scout-coconut-caramel-milkshake.md) - [Icy Cold Weather Milkshakes](https://www.trendhunter.com/trends/hot-chocolate-milkshake.md) - [Collaboration Candy-Infused Ice Creams](https://www.trendhunter.com/trends/rays-ice-cream-and-blobs.md) - [Swirled Creamsicle Drinks](https://www.trendhunter.com/trends/beansicle-swirl-frozen-drink.md)