# Alcohol-Free Botanical Spirits Wilderton Botanical Spirit Bittersweet Aperitivo is Aromatic By Michael Hemsworth | Published 2022-08-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bittersweet-aperitivo References: [bevnet](https://www.bevnet.com/news/2022/wilderton-botanical-spirit-launches-new-non-alcoholic-bittersweet-aperitivo-2) & [wildertonfree](https://wildertonfree.com/)  The Wilderton Botanical Spirit Bittersweet Aperitivo is a non-alcoholic drink crafted with Italian spirits in mind for consumers to use in their next spritz recipe. The product boasts a bold, complex flavor profile that maintains a 100% natural ruby color and is crafted by hand using a proprietary process. Made in the Pacific Northwest, the drink is made with globally sourced ingredients and thus maintains a fragrant flavor. Drinker will enjoy notes of orange blossom, grapefruit and Italian lemon with sandalwood undertones, a touch of wormwood and more. Co-Founder and CEO Brad Whiting commented on the Wilderton Botanical Spirit Bittersweet Aperitivo saying, "We were first and foremost seeking to fill a gap in the market with a truly nuanced, sophisticated aperitivo informed by Wilderton’s unique expertise in the application of botanicals to craft non-alcoholic spirits. Wilderton’s spirits make world-class cocktails that just happen to be non-alcoholic, and Bittersweet Aperitivo is no exception." ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 1% | Activity: 6% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Botanical Spirits:** The rise of alcohol-free botanical spirits presents an opportunity for innovative companies to cater to the increasing demand for health-focused drinking alternatives. - **Crafted Non-alcoholic Beverages:** Crafted non-alcoholic beverages offer a sophisticated and healthy alternative to traditional cocktails, creating a new segment in the beverage-market industry. - **Proprietary Non-alcoholic Beverage-making Process:** Developing proprietary processes for creating non-alcoholic beverages with bold and complex flavor profiles offers a unique selling point to stand out in the market. ### Sectors Adopting This - **Beverage-market Industry:** Companies operating in the beverage-market industry can expand their product lines to include non-alcoholic, botanical spirits catering to the growing demand for health-focused drinking alternatives. - **Hospitality Industry:** The hospitality industry can offer non-alcoholic, botanical spirits as a sophisticated and healthy alternative to traditional cocktail offerings, creating new revenue streams. - **Natural Ingredients Sourcing Industry:** The natural ingredients sourcing industry can provide globally sourced botanicals to companies creating non-alcoholic, botanical spirits, creating a mutually beneficial partnership. ## Related on Trend Hunter - [Alcohol-Free Italian Aperitivo](https://www.trendhunter.com/trends/wilderton-botanical-spirit.md) - [Zero-Alcohol Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo1.md) - [Non-Alcoholic Aperitivo Rebrands](https://www.trendhunter.com/trends/wilderton-aperitivo.md) - [Aperitif-Inspired No-Alcohol Spirits](https://www.trendhunter.com/trends/botivo.md) - [Non-Alcoholic Aperitif Drinks](https://www.trendhunter.com/trends/strykk-not-aperitivo.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Aromatic Alcohol-Free Aperitifs](https://www.trendhunter.com/trends/laperitivo.md) - [Botanically Brewed Canned Cocktails](https://www.trendhunter.com/trends/zero-proof-cocktails.md) - [Non-Alcoholic Botanical Spritzes](https://www.trendhunter.com/trends/sparkling-botanical-aperitivo.md)