# Aromatic Bitters-Infused Sodas The Bitter Housewife Now Offers an Alcohol-Free Bitters & Soda By Katherine Pendrill | Published 2020-04-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bitters-soda References: [bevindustry](https://www.bevindustry.com/articles/92948-the-bitter-housewife-bitters-soda) & [thebitterhousewife](https://thebitterhousewife.com/products/bitters-and-soda) The [Bitter Housewife](https://www.trendhunter.com/trends/bark-bitter) recently debuted a new Bitters & Soda drink that's big on flavor, but completely free of alcohol and sugar. To create the new drink, The Bitter Housewife took its [signature Old Fashioned Aromatic bitters](https://www.trendhunter.com/trends/aromatic-infused-cocktail-bitters) and reformulated the product to create a sugar-free and alcohol-free version. The bitters were then mixed with carbonated water to create a seltzer style drink with notes of dried cherries, ginger, and cinnamon. As the brand puts it, the caffeine-free Bitters & Soda is "a complex, satisfying beverage you can have any time of day." Available in a single 12-ounce can, a four-pack, or cases of 24, the new Bitters & Soda drink is the perfect option for those looking for an [alcohol-free alternative](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails) to their favorite cocktail. Image Credit: *The Bitter Housewife.* ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 2% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Alcohol-free Drinks:** Creating new and innovative alcohol-free beverages provides opportunities to cater to an expanding market of non-alcoholic drink consumers. - **Sugar-free Products:** Developing sugar-free alternatives to traditional products allows brands to appeal to health-conscious consumers without sacrificing flavor. - **Bitter Flavored Beverages:** Exploring the use of bitter flavors in beverages presents a unique and distinctive taste profile for a diverse range of consumers. ### Sectors Adopting This - **Beverage:** The beverage industry can capitalize on the growing demand for alcohol-free and sugar-free drinks by introducing innovative and flavorful options. - **Health and Wellness:** The health and wellness industry can benefit from the creation of sugar-free and alcohol-free beverages that align with consumers' dietary preferences. - **Hospitality:** The hospitality industry can incorporate alcohol-free bitters-infused sodas into their menus as an enticing and unique beverage option for customers seeking non-alcoholic options. ## Related on Trend Hunter - [Alcohol-Free Lavender Bitters](https://www.trendhunter.com/trends/alcohol-free-cocktail-bitters.md) - [Bitter Non-Alcoholic Beverages](https://www.trendhunter.com/trends/betera.md) - [Flavorful Zero-Alcohol Bitters](https://www.trendhunter.com/trends/zero-alcohol-bitters.md) - [Flavorful Alcohol-Free Bitters](https://www.trendhunter.com/trends/bark-bitter.md) - [Zero-ABV Cocktail Bitters](https://www.trendhunter.com/trends/seasn.md) - [Premium Cocktail Bitters](https://www.trendhunter.com/trends/premium-cocktail-bitters.md) - [Low-Sugar Leisure Sodas](https://www.trendhunter.com/trends/leisure-sodas.md) - [Bitter Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/amaro.md) - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md)