# Drinking Bitter Sets Hella Cocktail Co.'s Bitters & Soda Offers a Better-for-You Alternative By Laura McQuarrie | Published 2019-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bitters-and-soda References: [bevnet](https://www.bevnet.com/news/2019/expo-west-gallery-juice-shots-and-sparkling-drinks#pic-7) & [hellacocktail.co](https://hellacocktail.co/) [Hella Cocktail Co.](https://www.trendhunter.com/trends/hella-margaritas) is introducing a new line of Bitters & Soda products that are conveniently sold in packs of four. The line of canned beverages includes a reduced sugar Spritz option, as well as a [zero-sugar](https://www.trendhunter.com/trends/zerocalorie-craft-sodas) Dry choice. These refreshing beverages combine the mixer brand's [aromatic bitters](https://www.trendhunter.com/trends/aromatic-infused-cocktail-bitters) with a tincture featuring gentian, a herb that's commonly used to quell digestive issues. This new line of low-calorie beverages from Hella Cocktail Co. has the potential to satisfy consumers who are looking for a better alternative to sugary soda or alcoholic cocktails. At the same time, the beverages are uniquely positioned and can potentially even appeal to those who are seeking out inventive new products to support digestive health and harmony. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 9% | Activity: 4% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Low-calorie Beverages:** Hella Cocktail Co.'s Bitters & Soda line offers a low-calorie beverage option that appeals to health-conscious consumers. - **Reduced Sugar Drinks:** The reduced sugar Spritz and zero-sugar Dry options from Hella Cocktail Co. tap into the trend of consumers seeking healthier drink alternatives. - **Digestive Health Products:** Hella Cocktail Co.'s Bitters & Soda products, featuring gentian, can cater to consumers searching for innovative products that support digestive health. ### Where This Applies - **Beverage Industry:** Hella Cocktail Co.'s Bitters & Soda line disrupts the traditional beverage industry by offering unique low-calorie, reduced sugar and digestive health-focused options. - **Health and Wellness Industry:** The Bitters & Soda line presents opportunities for the health and wellness industry to explore the growing demand for low-sugar and digestive health products. - **Mixers and Cocktail Industry:** Hella Cocktail Co.'s innovative Bitters & Soda products can disrupt the mixers and cocktail industry by providing a healthier alternative to traditional sugary mixers. ## Related on Trend Hunter - [Bitter Non-Alcoholic Beverages](https://www.trendhunter.com/trends/betera.md) - [Bitters-Infused Canned Margaritas](https://www.trendhunter.com/trends/hella-margaritas.md) - [Spice-Infused Non-Alcoholic Sodas](https://www.trendhunter.com/trends/cardamom-bitters-soda.md) - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md) - [Cocktail Bitters Pop-Ups](https://www.trendhunter.com/trends/hella-cocktail-bitters.md) - [Alcohol-Free Canned Seltzers](https://www.trendhunter.com/trends/soft-seltzers.md) - [Premium Cocktail Mixers](https://www.trendhunter.com/trends/premium-cocktail-mixers.md) - [Premium Cocktail Bitters](https://www.trendhunter.com/trends/premium-cocktail-bitters.md) - [Zero-ABV Cocktail Bitters](https://www.trendhunter.com/trends/seasn.md)