# Fruit-Based Salad Dressings The New Bitten Dressings Add a Fruity Twist to Salads and Bowls By Katherine Pendrill | Published 2019-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bitten-dressings References: [refinery29](https://www.refinery29.com/en-us/salad-tips-hacks-advice) & [facebook](https://www.facebook.com/BittenDressing/photos/a.806628346370670/808355266197978/?type=3&theater) If you're bored with balsamic and just not that into Ranch, you might be excited to try the new Bitten dressings. Made from actual fruit, these [creamy dressings](https://www.trendhunter.com/trends/comprehensive-brand-refresh) add a fruity twist to your favorite salads and grain bowls. Bitten is a lineup of [fruit-based salad dressings](https://www.trendhunter.com/trends/toss-salad-dressing) that come in five craveable flavors. The company starts with real fruit, which is then blended into creamy perfection to make thick and flavorful salad dressings. Despite the creamy texture, the Bitten dressings are [dairy-free](https://www.trendhunter.com/trends/creamy-garlic-bitchin-sauce) and contain no high fructose corn syrup, no artificial flavors, dyes, or preservatives. With indulgent options such as Lemon Poppy, Blueberry Basil, and Creamy Strawberry, the brand invites consumers to go ahead and "lick the fork clean." Image Credit: *Bitten.* ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 65% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Fruit-based Salad Dressings:** Disruptive innovation opportunity: Create more unique and creative fruit-based salad dressings using different flavor combinations. - **Dairy-free Dressings:** Disruptive innovation opportunity: Develop dairy-free dressings with creamy textures and natural ingredients as an alternative to traditional dairy-based dressings. - **Clean and Natural Ingredients:** Disruptive innovation opportunity: Create salad dressings that are free from high fructose corn syrup, artificial flavors, dyes, and preservatives to appeal to health-conscious consumers. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: Experiment with fruit-based dressings and new flavor profiles to enhance the salad dressing market. - **Alternative Food Products:** Disruptive innovation opportunity: Capitalize on the growing demand for dairy-free and clean ingredient products by developing innovative dressing options. - **Healthy Eating and Wellness:** Disruptive innovation opportunity: Tap into the health-conscious market by providing salad dressings that are made from natural, wholesome ingredients. ## Related on Trend Hunter - [Seasonal Strawberry Basil Dressings](https://www.trendhunter.com/trends/strawberry-basil-vinaigrette.md) - [Lower-Calorie Creamy Dressings](https://www.trendhunter.com/trends/lowercalorie-creamy-dressings.md) - [Clean Label Salad Dressings](https://www.trendhunter.com/trends/newmans-own-2.md) - [Versatile Refrigerated Salad Dressings](https://www.trendhunter.com/trends/health-nut-dressings.md) - [Organic Low-Sugar Dressings](https://www.trendhunter.com/trends/bragg-acv-vinaigrettes.md) - [Creamy Oat Milk Dressings](https://www.trendhunter.com/trends/simply-plant-based-dressings.md) - [Free-From Vinaigrette Sauces](https://www.trendhunter.com/trends/california-olive-ranch-vinaigrette.md) - [Clean Label Salad Dressings](https://www.trendhunter.com/trends/toss-salad-dressing.md) - [Vegan Buttermilk Salad Dressings](https://www.trendhunter.com/trends/buttermilk-salad-dressings.md)