# Festival Friendly Jewelry Busses The Bittar Bus Made a Stop at Coachella's Grounds By Ell Smith | Published 2018-04-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bittar-bus References: [psfk](https://www.psfk.com/2018/04/alexis-bittar-jewelry-vw-bus-coachella-pop-up.html) & [instagram](https://www.instagram.com/p/Bhm21oegmnH/) [Coachella](https://www.trendhunter.com/trends/official-spritz-partner) attendees could browse and purchase Alexis Bittar's [capsule jewelry collection](https://www.trendhunter.com/trends/faberge-x-beetlejuice-beetlejuice) from a gold-plated [Volkswagen](https://www.trendhunter.com/trends/id-buzz-virtual-auction) called the Bittar Bus. This unique marketing technique fuses the old with the new and nods to the camper vehicles that were prevalent throughout festivals like Woodstock while allowing for a more discreet capitalist venture. This all-gold vehicle was perfect for capturing the attention of the high-energy festival goers and featured a unique jewelry range which was reflective of the hippie-inspired aesthetic at Coachella. Some of the designs available for purchase included bracelets, necklaces, earrings and more and retailed between $90 and $295. The gold-plated vehicle also made an appearance at this year's Art Basel and is set to land at other art and culture-related events throughout the year. Image Credit: Alexis Bittar via Instagram @Alexisbittar ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 86% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Mobile Retail Experiences:** Creating unique, mobile retail experiences that capture the attention of consumers in unconventional settings. - **Nostalgia Marketing:** Utilizing vintage-inspired marketing techniques to appeal to consumers' sense of nostalgia and create unique brand experiences. - **Branded Pop-up Vehicles:** Using branded vehicles as a pop-up shop to engage with consumers in a fun and experiential way. ### Where This Applies - **Fashion Retail:** Fashion retailers can explore mobile retail experiences and branded pop-up vehicles to bring their products directly to consumers in different locations. - **Event Marketing:** Event marketing professionals can incorporate nostalgia marketing techniques, like the Bittar Bus, to create memorable and engaging experiences for attendees. - **Art and Culture Events:** Art and culture events can utilize branded pop-up vehicles, such as the Bittar Bus, to enhance the overall visitor experience and drive sales of unique merchandise. ## Related on Trend Hunter - [Festival-Themed Cocktail Promotions](https://www.trendhunter.com/trends/sprinter-palm-springs-pack.md) - [Modern Festival Activations](https://www.trendhunter.com/trends/coachella-experience.md) - [Exclusive Western-Inspired Activations](https://www.trendhunter.com/trends/amex-stagecoach-activation.md) - [Lifestyle-Imbued Jewelry Collections](https://www.trendhunter.com/trends/buccellati.md) - [Hotel-Inspired Jewelry Collections](https://www.trendhunter.com/trends/alexis-bittar-the-st-regis-new-york.md) - [Music Festival Restaurant Activations](https://www.trendhunter.com/trends/daves-hot-chicken-food-truck.md) - [Immersive Aperitivo Partnerships](https://www.trendhunter.com/trends/official-spritz-partner.md) - [Italian-Style Festival Piazzas](https://www.trendhunter.com/trends/aperol-spritz-piazza.md) - [Mobile Truck Gloss Pop-Ups](https://www.trendhunter.com/trends/balm-dotworld-mobile-truck.md)