# Mobile-First Tennis Games For Wimbledon, Snapchat Launched a Mobile Bitmoji Tennis Game By Laura McQuarrie | Published 2019-07-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/bitmoji-tennis References: [wersm](https://wersm.com/snapchat-launches-bitmoji-tennis-game/) & [snapchat](http://www.snapchat.com) On its Snap Gaming platform, [Snapchat](https://www.trendhunter.com/trends/ghost-phone) is now celebrating Wimbledon 2019 with an all-new [Bitmoji Tennis](https://www.trendhunter.com/trends/bitmoji-beauty-drop) game that lets users challenge their friends to a virtual match. While players have the chance to familiarize themselves with the game or brush up their abilities with a soli practice mode, like the championship event, Bitmoji Tennis gives players the chance to put their skills to the test with group tournaments. The game offers a variety of incentives to keep players engaged, including equipment upgrades to uplevel their play experience. Snapchat is known for its social media platform and [fun camera lenses](https://www.trendhunter.com/trends/nfl-x-snapchat-creator-program) but it is now also appealing to its young target demographic with a variety of social, casual games. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 55% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Mobile-first Gaming:** The rise of mobile gaming platforms is disrupting the traditional console gaming industry. - **Social Media Gaming:** Social media platforms are creating new opportunities for user engagement and virtual competition. - **Bitmoji-based Gaming:** The use of personalized Bitmoji in gaming is a novel way to increase user immersion and enjoyment. ### Where This Applies - **Gaming:** The gaming industry is ripe for disruption as mobile and social media platforms become more prevalent and offer new ways to engage users. - **Social Media:** Social media platforms are transitioning from passive content sharing to active user engagement, with gaming being a key focus area. - **Personalized Products:** The use of personalized avatars like Bitmoji in products and services can increase user engagement and create new opportunities for novel experiences. ## Related on Trend Hunter - [Gamified Tennis Metaverses](https://www.trendhunter.com/trends/race-to-wimbledon.md) - [AR-Based Ghost Games](https://www.trendhunter.com/trends/ghost-phone.md) - [AR-Powered Try-On Rooms](https://www.trendhunter.com/trends/snapchat-7.md) - [AR Locker Rooms](https://www.trendhunter.com/trends/ar-locker-room.md) - [Emoji Party Games](https://www.trendhunter.com/trends/speedmoji.md) - [Tennis-Inspired Grunt Notifications](https://www.trendhunter.com/trends/grunt-notification.md) - [Web3 Social Gaming Apps](https://www.trendhunter.com/trends/super-snappy.md) - [Social Gaming Platforms](https://www.trendhunter.com/trends/dartify.md) - [Hidden Social App Mini-Games](https://www.trendhunter.com/trends/minigame.md)