# Healthy Plant-Based Snacks The BitesWeLove Crunchy Peas Healthily Satisfy Snack Cravings By Josh Thompson-Persaud | Published 2021-06-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/biteswelove-crunchy-peas References: [retailtimes](https://www.retailtimes.co.uk/biteswelove-best-selling-dutch-snack-brand-to-arrive-in-sainsburys-this-summer/) & [biteswelove](https://www.biteswelove.com/our-products/) The BitesWeLove Crunchy Peas, created by the Dutch-based food brand BitesWeLove, bring together [plant-based ingredients with crunchy snacks](https://www.trendhunter.com/trends/snacklins-range-of-crisps) for a healthy, crave-worthy product. The healthy snack line uses premium ingredients and an assortment of herbs and spices to provide a nutritious alternative to traditional snacks like chips and chocolate. The BitesWeLove Crunchy Peas are high in fiber, low in fat, and contain plant protein. The [vegan roasted peas](https://www.trendhunter.com/trends/crunchy-pops) are a guilt-free way to enjoy snacking on the go. The BitesWeLove Crunchy Peas come in three flavors: Sour Cream & Jalapeno, Sea Salt & Black Pepper, and Smoked Paprika. The latter two flavors can be enjoyed in a 30-gram portion pack or a 100-gram standing pouch. The BitesWeLove Crunchy Peas can be found at 70 [Sainsbury](https://www.trendhunter.com/trends/cauldron-butternut-red-chilli-bites) stores in the UK with the brand's recent expansion through the Taste of the Future Trial Bay. Image Credit: BitesWeLove ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 93% | Activity: 99% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Plant-based Snacking:** Food companies can explore creating more nutritious and plant-based snack options that cater to health-conscious consumers, which can disrupt the traditional snack industry. - **Healthy, Premium Ingredients:** Food brands can focus on using premium and healthy ingredients, together with a mix of herbs and spices for added flavour, to create alternative snacking options for health-conscious consumers. - **Convenient Snacking On-the-go:** Companies can explore creating portable snack packaging to target busy consumers who are looking for convenient and healthy snack options while on-the-go. ### Who This Affects Most - **Food and Beverage:** Companies in the food and beverage industry can explore developing and marketing healthier snack options that focus on plant-based and premium ingredients to cater to health-conscious consumers. - **Retail:** Retail companies can stock and sell healthier snack options in their stores that cater to health-conscious consumers, and explore creating marketing campaigns centered around these new products that are healthy, convenient, and trendy. - **Packaging:** Packaging companies can create alternative packages for healthier snacks that cater to busy consumers who are looking for convenient and portable snack options to eat on the go. ## Related on Trend Hunter - [Savory Textural Snack Ranges](https://www.trendhunter.com/trends/natures-heart-crunch.md) - [Chickpea-Based Crunchy Snacks](https://www.trendhunter.com/trends/chickpea-puff.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [Veggie-Forward Crispeas Snacks](https://www.trendhunter.com/trends/veggieforward-crispeas-snack.md) - [Low-Calorie Chickpea Crisps](https://www.trendhunter.com/trends/tasty-thins.md) - [Pea-Based Chip Brands](https://www.trendhunter.com/trends/peatos-1.md) - [Snacking-Friendly Plant-Based Bites](https://www.trendhunter.com/trends/gosh-veg-bites.md) - [Chickpea-Based Healthy Snacks](https://www.trendhunter.com/trends/wotsits.md) - [Satiating Plant-Based Snack Straws](https://www.trendhunter.com/trends/hippeas-veggie-straws.md)