# Smoothie-Filled Chewy Bites My/Mochi is Going Beyond Ice Cream with Its Newest Bite-Sized Snacks By Laura McQuarrie | Published 2023-03-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bite-sized-snacks References: [prnewswire](https://www.prnewswire.com/news-releases/mymochi-doubles-down-on-innovation-in-2023-introducing-new-mochi-ice-cream-flavors-and-expanding-into-new-categories-301761449.html) & [mymochi](https://www.mymochi.com/smoothies/)  My/Mochi is looking beyond ice cream and creating new kinds of bite-sized snacks with gluten-free, sweet chewy rice flour. With Mochi in the Morning, the brand sees the potential for mochi to become the go-to, on-the-go morning staple. This all-new Smoothies line wraps premium fruit puree in soft mochi dough, providing a source of Vitamins B and C. Initially, this new line of smoothie-filled mochi treats will be debuting with two flavors: Strawberry Banana and Mixed Berry. Mochi in the Morning is one of the new mochi products that the brand will be introducing at Natural Products Expo West. The popularity of mochi is going beyond mere mochi ice cream and the brand's other new explorations include premium flavors like Strawberry with Boba and Cereal + Milk Mochi. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 27% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Mochi Snack Innovation:** My/Mochi's expansion beyond ice cream into bite-sized snacks represents an opportunity for brands to innovate and introduce new flavors and formats for the popular Japanese treat. - **On-the-go Breakfast Trend:** My/Mochi's Mochi in the Morning line shows a growing demand for convenient, portable breakfast foods, presenting an opportunity for food brands to explore new breakfast options. - **Premium Fruit Puree Trend:** The Smoothies line's use of premium fruit puree in mochi dough demonstrates a trend towards elevated and indulgent snack ingredients, providing an opening for food brands to experiment with high-end ingredients in their products. ### Sectors Adopting This - **Snack Industry:** My/Mochi's expansion beyond ice cream into bite-sized snacks and experimentation with unique flavors and formats presents an opportunity for food and snack brands to capitalize on the popularity of mochi and explore new snack options. - **Breakfast Industry:** My/Mochi's Mochi in the Morning line and its focus on convenience and portability offers a chance for food brands to invest in the growing on-the-go breakfast trend and develop new breakfast offerings. - **Premium Ingredients Industry:** The use of premium fruit puree in My/Mochi's Smoothies line highlights a trend towards elevated and indulgent snack ingredients, providing an opening for food brands to invest in high-end ingredients and introduce new premium snacks. ## Related on Trend Hunter - [Smoothie-Filled Frozen Treats](https://www.trendhunter.com/trends/new-mochi-ice-cream-flavors.md) - [Frozen Smoothie Mochi Bites](https://www.trendhunter.com/trends/smoothie-incredibites.md) - [Cereal-Flavored Mochi Treats](https://www.trendhunter.com/trends/cereal-milk-mochi-ice-cream.md) - [Chewy Sorbet Mochis](https://www.trendhunter.com/trends/my-mochi-sorbets.md) - [Chewy Cookie Dough Bites](https://www.trendhunter.com/trends/cookie-dough-mochi-ice-cream.md) - [Free-From Frozen Mochi Bites](https://www.trendhunter.com/trends/bubbies-mochi-ice-cream.md) - [Oat Milk Mochi Desserts](https://www.trendhunter.com/trends/oat-milk-mochi-dessert.md) - [Low-Calorie Frozen Mochi Treats](https://www.trendhunter.com/trends/bubbies-mochi.md) - [Mochi Ice Cream Sandwiches](https://www.trendhunter.com/trends/mochi-ice-cream-sandwiches.md)