# Fingers as Captured Criminals Bitdefender Hacker Recruitment Ads By Ayman | Published 2008-09-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bitdefender-fingers References: [adsoftheworld](http://adsoftheworld.com/media/print/bitdefender_usual_suspects) & [bitdefender](http://www.bitdefender.com/) What a fun way to source your employees: Tell the pool of talent that the best don’t get caught, they get hired. I guess that’s how anti-virus and hacking software corporations roll. The idea is to encourage people with swift fingers at hacking and destroying to join the good side and work for Bitdefender. The [humorous print ads](https://www.trendhunter.com/trends/ai-investment-fraud) by [Publicis](https://www.trendhunter.com/trends/pizza-hut-frozen-pizza), Bucharest feature black and white shots of [fingers going through different stages](https://www.trendhunter.com/trends/spokeshand) of being booked: being handcuffed, having their mugshot taken and standing in a line of suspects. The ads were photographed by Dragos Ometita who also served as art director alongside creative director Razvan Capanescu. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 10% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Cybersecurity Talent Acquisition:** Bitdefender's hacker recruitment ads demonstrate a trend of using unconventional methods to attract skilled cybersecurity professionals. - **Appealing to a Niche Talent Pool:** Bitdefender's approach highlights the trend of targeting individuals with specific skill sets, such as hackers, for employment opportunities in the cybersecurity industry. - **Utilizing Humor in Recruitment Advertising:** Bitdefender's humorous ads exemplify the trend of using humor as a strategy to engage and attract potential employees in competitive industries. ### Who This Affects Most - **Cybersecurity:** Bitdefender's recruitment efforts are specific to the cybersecurity industry, where there is a high demand for skilled professionals to combat cyber threats. - **Technology:** Bitdefender's unique recruitment approach is relevant to the technology industry, which is constantly in need of highly skilled individuals for various roles including cybersecurity. - **Advertising and Marketing:** Bitdefender's creative and unconventional ads demonstrate innovative approaches to talent acquisition within the advertising and marketing industry. ## Related on Trend Hunter - [AI-Generated Art Challenges](https://www.trendhunter.com/trends/kfc-x-fiiiiiingers.md) - [Anti-Fraud Educational Ads](https://www.trendhunter.com/trends/fraud-fighters.md) - [Snacking Mishap Campaigns](https://www.trendhunter.com/trends/the-other-hand.md) - [Illusory Fry Billboards](https://www.trendhunter.com/trends/fing-fing-cajun-chips.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Personality-Packed Snack Filters](https://www.trendhunter.com/trends/flavor-filters.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Playful Hotel Campaigns](https://www.trendhunter.com/trends/bwh-hotels.md)