# Devoted Brunching Tees The 'Bitches Who Brunch' T-Shirt Celebrates the Best Meal of the Day By Vasiliki Marapas | Published 2014-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bitches-who-brunch References: [shop.nylonmag](http://shop.nylonmag.com/collections/whats-new/products/bitches-who-brunch-tee) & [casual-friday.eu](http://www.casual-friday.eu/) Playing on the popular "ladies who lunch" trope, this t-shirt by Casual Friday celebrates "b*tches who brunch." If you're unfamiliar with the "ladies who lunch" term, it's usually used to refer to well-off, well-dressed, WASP-y women. More often than not, it's used to describe trophy wives who attend social luncheons during the week instead of going to work. In comparison, I can only imagine that the "b*tches who brunch" are the ladies younger, probably poorer counterparts. Either way, I'm sure both groups of women enjoy a [good mimosa](https://www.trendhunter.com/trends/sunday-brunch). In fact, perhaps the most crucial difference between the ladies and the b*tches is how early in the day they begin to imbibe alcohol. If you love brunch (and who doesn't) and self-identify as a b*tch, then this t-shirt by Casual Friday is perfect for you. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 40% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Brunch Culture:** Opportunities for unique branding in brunch culture products. - **Empowering Statements:** Creation of clothing with bold and empowering statements for specific target markets. - **Controversial Attire:** The rise of controversial branded attire to create a buzz and sell merchandise. ### Who This Affects Most - **Apparel Industry:** Opportunities for the apparel industry to create more unique brunch-inspired attire. - **Food and Beverage Industry:** Opportunities for the food and beverage industry to create more brunch related goods such as mimosa recipes and food pairings. - **Marketing and Advertising Industry:** Opportunities for the marketing and advertising industry to create bold campaigns and branding strategies for controversial branded attire. ## Related on Trend Hunter - [Weekend Brunch Menus](https://www.trendhunter.com/trends/brunch-meets-lunch.md) - [functional footwear brands](https://www.trendhunter.com/trends/lifestyle-brand-brunch.md) - [Brunch-Inspired Activewear Capsules](https://www.trendhunter.com/trends/nimble-activewear.md) - [Nostalgic Brunch Experiences](https://www.trendhunter.com/trends/electric-brunch.md) - [Dressed-Up Breakfast Campaigns](https://www.trendhunter.com/trends/get-chic-for-breakfast.md) - [Theatrical Vegan Brunches](https://www.trendhunter.com/trends/bubbles-brunch.md) - [Wearable Breakfast Subscriptions](https://www.trendhunter.com/trends/everyday-shirts.md) - [Brunch Cocktail-Inspired Candles](https://www.trendhunter.com/trends/brunch-gossip.md) - [Female-Focused Canned Cocktails](https://www.trendhunter.com/trends/faux-pas.md)