# Discreet Eating Trackers The BitBite Tracks How and When You Eat By Rahul Kalvapalle | Published 2014-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bitbite References: [gizmag](http://www.gizmag.com/bitbie-clip-track-chew/34706/) & [indiegogo](https://www.indiegogo.com/projects/bitbite-track-and-improve-your-eating-habits--3) The BitBite is an eating monitor that uses a discreet [ear-clip](https://www.trendhunter.com/trends/the-lumia-2) to stay on top of what you're eating. This device is perfect for people who are worried about their lack of self-control while eating, or anyone looking to better understand their own eating habits. While there are many [eating trackers on the market](https://www.trendhunter.com/trends/food-diary), the BitBite is unique in that it uses a microphone and sensors to capture the sounds made while you eat. Data from these recordings is then sent to a cloud, where an algorithm processes and analyzes the information before relaying it to a [smartphone app](https://www.trendhunter.com/trends/healthier-food-choice). The developers of the BitBite have taken to Indiegogo to raise funds for its production and distribution. A pledge of $109 will get you set up with one tracking unit come mid-2015 if the campaign hits its fundraising target. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 10% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Discreet Eating Monitoring:** Discrete eating monitoring technology can be customized and marketed to different groups to address concerns around eating habits. - **Personalized Dietary Insights:** Using AI analysis, personalized insights can be drawn from eating data to help users understand and modify their eating habits accordingly. - **Crowdfunding for Product Launch:** Utilizing crowdfunding platforms like Indiegogo can be a viable option for startups looking to raise funds for product development and distribution. ### Where This Applies - **Health and Wellness:** The discreet eating tracker technology can be marketed towards health and wellness groups, including athletes, nutritionists, and individuals looking to manage dietary restrictions. - **Fitness Wearables:** The BitBite eating monitor can be incorporated in fitness wearables other than smartwatches, which could open up a new market segment. - **Consumer Electronics:** The BitBite eating monitor can be developed as an integrated feature of smart home appliances to provide users with complete control over their diet and eating behavior. ## Related on Trend Hunter - [Smart Health-Monitoring Mouthpieces](https://www.trendhunter.com/trends/mouthio.md) - [Breath-Tracking Face Mask Devices](https://www.trendhunter.com/trends/facebit.md) - [Behavioural Habit Assistants](https://www.trendhunter.com/trends/trackhands.md) - [AI Calorie Trackers](https://www.trendhunter.com/trends/foodtrack.md) - [Groundbreaking Nutrition Management Platforms](https://www.trendhunter.com/trends/the-drop.md) - [AI-Driven Food Trackers](https://www.trendhunter.com/trends/aidriven-food-tracker.md) - [Open-Ear Health-Tracking Earbuds](https://www.trendhunter.com/trends/lolliclip.md) - [Diet Tracking Apps](https://www.trendhunter.com/trends/snapfood.md) - [Performance Tracking Mouth Guards](https://www.trendhunter.com/trends/orb-innovations.md)