# Sampler Vino Vials Bit of Wine Encourages You to Sip Enjoyment at Every Opportunity By Amelia Roblin | Published 2013-10-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bit-of-wine References: [jeroenvanleur.nl](http://www.jeroenvanleur.nl/) This project called Bit of Wine could be interpreted as a comment on drinking in moderation; however, the message is more along the lines of prescribing indulgence where possible. Jeroen van Leur presents this set of a [small glass vial with a cork](https://www.trendhunter.com/trends/wine-stopper-1) and a golden corkscrew to encourage pouring yourself a [little serving of wine](https://www.trendhunter.com/trends/jam-shed-shiraz) to have available when you need it. In Leur's words, Bit of Wine "symbolizes that life is not only about work. To create a good workflow we also need time to relax, reflect, or just forget about it all." Perhaps you could fill the vessel with your favorite [pinot noir or riesling](https://www.trendhunter.com/trends/curated-european-wine) and slip it easily into your pocket. Take a scrumptious swig every day or so when you're able to get a break. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 31% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Personalized Wine Sampling:** Disruptive innovation opportunity: Develop a technology or service that allows individuals to personalize their wine sampling experiences for at-home enjoyment. - **On-demand Wine Consumption:** Disruptive innovation opportunity: Create a platform or delivery service that offers on-demand wine consumption, allowing customers to enjoy a bit of wine whenever they desire. - **Work-life Balance Products:** Disruptive innovation opportunity: Design and market products that promote work-life balance, catering to individuals seeking ways to relax and take breaks in their daily routines. ### Where This Applies - **Wine Industry:** Disruptive innovation opportunity: Explore innovative packaging solutions or delivery methods to enhance the convenience and accessibility of wine consumption. - **Hospitality Industry:** Disruptive innovation opportunity: Develop unique amenities or services catering to guests' desire for personalized wine experiences during their stays. - **Wellness Industry:** Disruptive innovation opportunity: Integrate wine as a relaxation and self-care element into wellness offerings, such as spa treatments or mindfulness experiences. ## Related on Trend Hunter - [Chic Single-Serve Wines](https://www.trendhunter.com/trends/poco-vino.md) - [Thankful Wine Kits](https://www.trendhunter.com/trends/gratitude-tasting-wine-box.md) - [Wine Personality Test Kits](https://www.trendhunter.com/trends/wine-personality-test.md) - [Single-Serve Aperitifs](https://www.trendhunter.com/trends/single-serve-aperitifs.md) - [Gamified Wine Tasting Kits](https://www.trendhunter.com/trends/card-night-tasting-experience.md) - [Charming Wine Tastings](https://www.trendhunter.com/trends/february-wine-tasting.md) - [Coastal Wine Kits](https://www.trendhunter.com/trends/seaside-tasting-wine-kit.md) - [Small-Format Wine Bottle Sets](https://www.trendhunter.com/trends/estate-collection-by-the-glass.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)