# Sausage-Specific Gravy Mixes Bisto For Sausages Gravy Granules are Great for Midweek Meals By Michael Hemsworth | Published 2024-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bisto-for-sausages-gravy-granules References: [foodbev](https://www.foodbev.com/news/bisto-unveils-new-gravy-specially-crafted-for-sausages/) & [bisto](https://www.bisto.co.uk)  Bisto For Sausages Gravy Granules are the latest product from the [Premier Foods](https://www.trendhunter.com/trends/periperi-gravy) brand that's crafted with a different kind of gravy experience in mind to help consumers elevate their midweek meals. The product is formulated for use in sausage and mash meals that are often enjoyed by UK consumers midweek, according to the brand's research. The gravy can thus be easily prepared and added to the meal to incorporate a touch more flavor, while also giving the sauce a home outside of roast dinners. The product is arriving now for £2.99. Marketing Director for Flavors and Seasonings at Premier Foods Mark Alldred spoke on the new Bisto For Sausages Gravy Granules saying, "Sausages are the star of many mid-week meals, but consumers have struggled to find a [gravy that perfectly complements them](https://www.trendhunter.com/trends/gourmet-gravy). Our new Bisto For Sausages Gravy Granules provides the perfect mid-week solution, helping consumers to enjoy tasty weekday dinners. By expanding the range, retailers can tap into a new opportunity and drive incremental sales by meeting demand for more time-efficient and flavourful mealtimes.” ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 22% | Activity: 32% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Specialized Gravy Mixes:** Innovative brands are developing specialized gravy mixes tailored for specific dishes to enhance consumers' dining experiences. - **Convenience Foods Innovation:** Companies are focusing on creating convenient food products that offer easy meal solutions for busy consumers seeking flavorful options. - **Midweek Meal Enhancements:** The market is witnessing a trend towards enhancing midweek meals with unique flavor additions to cater to consumers' desire for quick yet delicious dining experiences. ### Sectors Adopting This - **Food and Beverage Industry:** The food and beverage industry can explore opportunities to develop more specialized and convenient products that cater to evolving consumer preferences. - **Retail Industry:** Retailers have the potential to capitalize on the demand for quick and tasty meal solutions by expanding their product offerings with innovative and tailored food items. - **Cooking Ingredients Market:** The cooking ingredients market can seize the opportunity to introduce unique and time-saving products that enhance the flavor profiles of everyday meals, especially during weekdays. ## Related on Trend Hunter - [Spiced Gravy Granule Mixes](https://www.trendhunter.com/trends/periperi-gravy.md) - [Spiced Gravy Mixes](https://www.trendhunter.com/trends/peri-peri-gravy-granules.md) - [Chicken-Focused Gravy Mixes](https://www.trendhunter.com/trends/chicken-with-garden-herbs-gravy.md) - [Spiced Wintery Gravy Mixes](https://www.trendhunter.com/trends/winter-spice-gravy.md) - [Barbecue-Flavored Gravy Mixes](https://www.trendhunter.com/trends/bisto-sweet-smoky-bbq-sauce.md) - [Ready-to-Mix Meal Seasonings](https://www.trendhunter.com/trends/roast-potato-and-roast-chicken-seasonings.md) - [Traditional Midweek Meal Deals](https://www.trendhunter.com/trends/bangers-and-mash-deal.md) - [Flavorful Festive Food Products](https://www.trendhunter.com/trends/premier-foods-limitededition-products.md) - [Saucy Sausage Roll Buckets](https://www.trendhunter.com/trends/greggs-x-kfc.md)