# Mess-Inspired Bag Charms BISSELL x Susan Alexandra Launch Vibrant Bag Charms By Debra John | Published 2025-11-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bissell-x-susan-alexandra References: [bissell](https://www.bissell.com/) & [susanalexandra](https://www.susanalexandra.com/)  BISSELL x [Susan Alexandra](https://www.trendhunter.com/trends/mcdonalds-susan-alexandra) presents a limited-edition collection of vibrant bag charms, uniting BISSELL®’s innovative floorcare legacy with Susan Alexandra’s playful, handcrafted aesthetic. The collaboration follows the debut of BISSELL’s 'Little Green® Mini' portable deep cleaner at New York Fashion Week during the Susan Alexandra x Rachel Antonoff Dog Show, where it appeared as a whimsical fashion statement. Celebrating a shared love of pets and creativity, 100% of proceeds from each charm benefit the [BISSELL Pet Foundation](https://www.trendhunter.com/trends/corded-stick-vacuums), supporting efforts to end pet homelessness. The hand-beaded charms including 'Kiss & Smudge,' 'Mess-Presso Martini,' 'Mustard Mayhem,' and 'Woof, There It Is,' reinterpret life’s everyday messes through colorful, expressive design. Each piece complements the Little Green® Mini, but can also be attached to handbags, keychains, or worn individually. The limited-edition BISSELL x Susan Alexandra collection launches November 18 on [TikTok Shop](https://www.trendhunter.com/trends/kimchichic-beauty), followed by BISSELL's site on November 19. Image Credit: BISSELL ## Trend Insights (Trend Hunter) - Score: 8.2/10 - Popularity: 97% | Activity: 95% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Charitable Fashion Collaborations:** Limited-edition collections that donate proceeds to charitable causes offer a model for leveraging brand crossovers that benefit social initiatives. - **Pet-themed Accessories:** Fashion items that integrate pet themes are gaining popularity, signifying a rising demand for products that reflect consumer passions and lifestyles. - **Fashion Meets Functionality:** Products that blend aesthetic appeal with practical uses disrupt traditional accessory norms, appealing to consumers seeking multifaceted items. ### Who This Affects Most - **Fashion Accessories:** The intersection of high fashion and playful design opens avenues for innovation in the accessories space, particularly through unexpected collaborations. - **Pet Products:** Pet-themed fashion items expanding into mainstream consumer goods suggest new opportunities for growth within the pet industry. - **Charitable Merchandise:** Merchandise that supports charitable foundations caters to an increasing segment of consumers interested in purchases with a purpose. ## Related on Trend Hunter - [Collectible Shopping Bag Charms](https://www.trendhunter.com/trends/amuseables-space-nk-bag-charm.md) - [Personalized Pet-Inspired Handbags](https://www.trendhunter.com/trends/bark-jacobs.md) - [Playful Dry Shampoo Collabs](https://www.trendhunter.com/trends/odele-x-susan-alexandra.md) - [Collectible Wear-and-Share Jewelry](https://www.trendhunter.com/trends/twisty-petz.md) - [Pursemaker-Backed Blind Boxes](https://www.trendhunter.com/trends/montana-west.md) - [Gen Z-Focused Bag Charms](https://www.trendhunter.com/trends/memory-collection.md) - [Connection-Centered Bag Campaigns](https://www.trendhunter.com/trends/spark-something-beautiful.md) - [Custom Painted Handbag Events](https://www.trendhunter.com/trends/bark-jacobs-by-marc-jacobs.md) - [Whimsical Film-Inspired Bags](https://www.trendhunter.com/trends/collection-with-wicked.md)