# Disgusting Floor Cleaner Ads This Bissell Canada Ad Shows a Man Eating Off a Subway Platform Floor By Rahul Kalvapalle | Published 2014-08-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bissell-canada References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-bissell-cleans-grimy-subway-floor-thats-not-crazy-part-159758) & [canada.bissell](http://canada.bissell.com/Default.aspx?MSCSProfile=E643FF728F825C96AE54FD4E74A9047AB43BD6DFA71C39672982197F880D9E0F4364ACA723A627EEDE5293959400A0A4AA274D7C6137F5BA27102230A05DCC314EA1E73AF8771A267439E9F34790D7A19400361749D32EF9818804781F2DCD824DB9978D59CE5C2B6FD985DF4D475DA9E39F5B76F372D61F4E3C5A7C6ABA072CFD7658295E185F10) [Bissell Canada](https://www.trendhunter.com/trends/steamequipped-carpet-cleaner) launched this ad that is at once bold, peculiar and somewhat nastly. The ad shows the company's senior brand manager Ravi Dalchand using the Bissell Symphony All-in-One hard floor cleaner to [clean the floor](https://www.trendhunter.com/trends/little-messes) at a subway station platform, before literally eating off it. After cleaning the floor, Dalchand dumps a box of [saucy pasta](https://www.trendhunter.com/trends/dish-pics) on the cleaned area and proceeds to eat to its heart content, much to the disgust of onlookers. This Bissell Canada was filmed at Toronto's Bay Lower Station, which has been closed off to the public for nearly half a century and is primarily used for training transit staff and filming movies and ads like this one. Still, eating off the floor makes for a memorable stunt even if the disgusted onlookers were likely actors. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Gross-out Marketing:** Advertising campaigns that depict shocking or disgusting scenes are gaining popularity. - **Shockvertising:** The use of disturbing images or messages in advertising to generate attention is a disruptive innovation opportunity. - **Controversial Commercials:** Creating an ad that pushes the boundaries of accepted norms and values can be an effective way to gain attention and increase brand recognition. ### Who This Affects Most - **Cleaning Products:** Marketing campaigns that feature unconventional or daring approaches to cleaning products can be used to disrupt the cleaning industry and stand out from competitors. - **Advertising:** The use of shock value in advertising to make viewers uncomfortable is a strategy that may appeal to certain brands and industries looking to differentiate themselves. - **Food and Beverage:** Incorporating food as a prop in shocking or unusual settings can be a disruptive innovation opportunity for companies in the food and beverage industry seeking to create a memorable brand impression. ## Related on Trend Hunter - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Fast Food Cleanup Kits](https://www.trendhunter.com/trends/cravers-cleanup-kits.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Hilarious Shawarma Soccer Ads](https://www.trendhunter.com/trends/ad-for-osmows.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md)