# Pebbled Leather Tonal Sneakers New Balance's Bison Collection Spotlights the 997 Sneaker Design By Amy Duong | Published 2019-03-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bison-collection References: [hypebeast](https://hypebeast.com/2019/3/new-balance-997-bison-capsule) & [shop.newbalance.jp](https://shop.newbalance.jp/shop/g/gM997BSN) New Balance introduces its new Bison collection that highlights the [signature 997 sneaker silhouette](https://www.trendhunter.com/trends/black-and-grey-colorway). It comes in three colorway options this time, in the colors blue, white, and black. All of the sneakers sit atop a white midsole foundation, with the highlight being the textured finish throughout the uppers. The uppers showcase a [pebbled leather material](https://www.trendhunter.com/trends/washed-suede) that offers textural finishes in a timeless style. The understated design boasts a contrasting element against the aforementioned [ENCAP](https://www.trendhunter.com/trends/celestial-blue) midsole that travels down to the outsoles as well, in terms of the black and navy blue iteration. There is also a hint of white accents around the ankles for the darker colorways. The Bison collection is now available for purchase online and in-store locations. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Texture-focused Sneakers:** Disruptive innovation opportunity: Exploring new materials and finishes to create unique and eye-catching sneakers. - **Minimalist Design:** Disruptive innovation opportunity: Embracing simplicity and clean lines to cater to the growing demand for minimalist fashion. - **Signature Silhouette Highlight:** Disruptive innovation opportunity: Capitalizing on recognizable and iconic sneaker designs to generate customer interest and loyalty. ### Where This Applies - **Footwear:** Disruptive innovation opportunity: Incorporating innovative materials and textures into the footwear industry to create unique products. - **Fashion:** Disruptive innovation opportunity: Leveraging minimalist design trends to redefine and streamline fashion choices. - **Retail:** Disruptive innovation opportunity: Utilizing signature sneaker designs to attract customers and drive sales in the retail industry. ## Related on Trend Hunter - [Minimal Monochromatic Sneakers](https://www.trendhunter.com/trends/nimbus-cloud-colorway.md) - [Textural Black Leather Sneakers](https://www.trendhunter.com/trends/made-in-uk-2.md) - [Retro Casual Lifestyle Sneakers](https://www.trendhunter.com/trends/1300-sneaker.md) - [Collegiate-Inspired Lifestyle Sneakers](https://www.trendhunter.com/trends/550-sneaker-4.md) - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/made-in-usa-2.md) - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990-sneaker-model.md) - [Minimal Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/509-sneaker.md) - [Navy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990v6-1.md) - [Dusty Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/new-balance-1000-1.md)