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# Healthy Whole-Grain Biscuits
The New SnackWell's Biscuit Thins are Made for Healthy Snacking

By Katherine Pendrill | Published 2016-07-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/biscuit-thins
References: [preparedfoods](http://www.preparedfoods.com/articles/118368-snackwells-biscuit-thins) & [snackwells](http://www.snackwells.com/products/caramel-macchiato-biscuit-thins/)

While SnackWell's originally made a name for itself with its low-fat snacks, now the company is shifting gears with its new 'Biscuit Thins.' Instead of another low-fat cookie, SnackWell's is selling a [whole-grain biscuit](https://www.trendhunter.com/trends/amaranth-biscuits) that is more in line with changing dietary preferences.

The new Biscuit Thins are [crispy cookies](https://www.trendhunter.com/trends/thin-cookies-nyc) made from 100 percent whole grains. The biscuits are a good source of both protein and fiber and they are free from unhealthy additives such as high-fructose corn syrup and partially hydrogenated oils. To make it easier for consumers to enjoy the healthy snacks on the go, the crispy biscuits come in handy pre-packaged packets of four.

With a growing number of consumers snacking on the go, the new SnackWell's Biscuit Thins are a convenient way to enjoy something tasty and nutritious.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 50% | Activity: 9% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Whole-grain Snacks:** The trend of whole-grain snacks presents an opportunity for companies to create healthier and more nutritious alternatives to traditional snacks.
- **Convenient Snack Packaging:** The trend of convenient snack packaging allows companies to cater to the increasing number of consumers who snack on the go, providing them with easy-to-transport and portion-controlled options.
- **Clean Ingredient Snacks:** The trend of clean ingredient snacks creates opportunities for companies to develop snacks that are free from unhealthy additives, appealing to health-conscious consumers.

### Who This Affects Most

- **Food and Beverage:** The food and beverage industry can explore the trend of whole-grain snacks and clean ingredient snacks to create innovative products that cater to health-conscious consumers.
- **Packaging:** The packaging industry can capitalize on the trend of convenient snack packaging by designing portable and portion-controlled packaging solutions for on-the-go snacking.
- **Healthy Snack Brands:** Healthy snack brands can leverage the trends of whole-grain snacks and clean ingredient snacks to position themselves as providers of nutritious and guilt-free snacking options.

## Related on Trend Hunter

- [Savory Wafer Biscuit Snacks](https://www.trendhunter.com/trends/biscuit-melts.md)
- [Crispy Healthy Indulgence Biscuits](https://www.trendhunter.com/trends/sweet-crispy-biscuits.md)
- [Artisan-Baked Almond Cookies](https://www.trendhunter.com/trends/thinaddictives.md)
- [Better-for-You Biscotti](https://www.trendhunter.com/trends/grainfree-biscotti.md)
- [Low-Calorie Chickpea Crisps](https://www.trendhunter.com/trends/tasty-thins.md)
- [Indulgent Snack-Friendly Mini Biscuits](https://www.trendhunter.com/trends/mcvities-digestives-milk-chocolate-minis.md)
- [Reduced Sugar Toffee Biscuits](https://www.trendhunter.com/trends/nairns-toffee-flavour-oaties.md)
- [Crisp Thin Cookies](https://www.trendhunter.com/trends/thin-cookies-nyc.md)
- [Nutritious Snack Bars](https://www.trendhunter.com/trends/nutritous-snack-bar.md)