# Dog-Specific Loyalty Programs The Biscuit Smart Collar Offers Dogs an Optimal In-Store Experience By Ell Smith | Published 2017-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/biscuit-smart-collar References: [psfk](https://www.psfk.com/2017/10/finnish-pet-store-creates-worlds-first-dog-loyalty-program.html) & [smartbiscuit.fi](http://www.smartbiscuit.fi/) A Finland-based pet specialty retailer is aiming to show its appreciation for its canine customers by implementing the world's first [dog loyalty program](https://www.trendhunter.com/trends/ubacart-loyalty-program) -- a system which is made possible with the help of the [Biscuit](https://www.trendhunter.com/trends/vicious-biscuit-rewards) Smart Collar. Equipped with an RFID chip, this collar can enable store employees to access a dog's personal information, such as name, birthday and favorite treat. To ensure the optimal in-store experience, a screen that personally greets the dog will be situated at the entrance of the store. Functioning similarly to a traditional loyalty card, this collar will enable a pet to redeem rewards, while providing the employee with the details necessary to offer the dog and its owner a memorable and convenient in-store experience. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 87% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Canine Loyalty Programs:** The use of dog loyalty programs is on the rise, driven by advancements in wearable tech. - **Pet Retail Technology:** Retailers are using new tech innovations to offer personalized experiences for pet owners. - **Rfid-powered Pet Collars:** The increased use of RFID chips in pet collars is creating opportunities for retailers to gather data and offer targeted rewards. ### Industries Being Reshaped - **Pet Retail:** Pet retailers can incorporate wearable tech and loyalty programs to enhance the shopping experience for pet owners. - **Wireless Technology:** Wireless technology providers can develop RFID chips and other wearables for pet owners to track and monitor their pets' behavior and preferences. - **Data Analytics:** Data analytics firms can harness the data collected from RFID-powered pet collars to help retailers optimize their in-store experiences and offerings for pet owners. ## Related on Trend Hunter - [Biometric GPS Canine Collars](https://www.trendhunter.com/trends/invoxia-smart-dog-collar.md) - [AI Canine Health Collars](https://www.trendhunter.com/trends/cotons-ai-lifetrack-collar.md) - [Immersive Bakery Rewards Programs](https://www.trendhunter.com/trends/vicious-biscuit-rewards.md) - [Dog-Focused Retail Experiences](https://www.trendhunter.com/trends/i-love-you-like-a-dog.md) - [Smart Health-Monitoring Dog Collars](https://www.trendhunter.com/trends/minitailz-dog-collar.md) - [AI-Powered Anti-Bark Collars](https://www.trendhunter.com/trends/antibark-collar.md) - [AI-Powered Dog Collars](https://www.trendhunter.com/trends/petpace-health-20.md) - [RFID-Enhanced Pet Feeders](https://www.trendhunter.com/trends/one-rfid-pet-feeder.md) - [Digital Canine Caretakers](https://www.trendhunter.com/trends/pupfi.md)