# Frozen Breakfast Rolls Jimmy Dean's New Biscuit Roll-Ups Make is Easy to Enjoy Breakfast on the Go By Katherine Pendrill | Published 2019-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/biscuit-rollups References: [brandeating](https://www.brandeating.com/2019/06/jimmy-dean-reveals-new-biscuit-roll-ups.html) & [intl.target](https://intl.target.com/p/jimmy-dean-sausage-egg-38-cheese-frozen-biscuit-roll-up-8ct/-/A-54308099) Jimmy Dean is about to make a classic breakfast combination a little bit more portable with the debut of its new Biscuit Roll-Ups. As the name implies, the new Biscuit Roll-Ups are [rolled breakfast sandwiches](https://www.trendhunter.com/trends/breakfast-bun) that take a full meal of a biscuit, eggs, cheese, and meat, and turn it into one compact snack. There are two versions of the breakfast rolls to choose from and both feature a [flaky biscuit dough](https://www.trendhunter.com/trends/pillsbury-flaky-rolls) on the outside. As for the filling, you can opt for the Sausage, Egg, & Cheese variety, or the Egg, Ham, & Cheese option. Best of all, both options contain [10 grams of protein](https://www.trendhunter.com/trends/banquet-mega-breakfast-bowl) per serving to fuel you throughout the day. And if you're worried about prep time, there's no need to fret. The new Biscuit Roll-Ups only require 30-60 seconds in the microwave. Image Credit: *Target.* ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 19% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Portable Breakfast Options:** The rise of portable breakfast options can provide opportunities for food companies to offer new and convenient on-the-go breakfast snacks that cater to busy lifestyles. - **Multifunctional Snacks:** Innovating snack food that allows consumers to enjoy a full meal in one compact bite can offer several possibilities for food manufacturers to seize the market. - **Protein-infused Snacks:** Increasing consumer demand for protein-oriented snacks creates an opportunity for food companies to produce high protein snacks while also providing essential nutrients for a convenient on-the-go meal. ### Who This Affects Most - **Food and Beverage Industry:** The food and beverage industry can benefit by creating new and innovative snack options for the fast-paced lifestyle of consumers. - **Convenience Store Industry:** Convenience stores can capitalize on the rise of the portable breakfast trend by including easy-to-grab breakfast foods that cater to busy shoppers. - **Fast Food Industry:** The fast-food industry can benefit by embracing the development of snack foods with high nutritional value as they offer a more healthy alternative to traditional fast foods. ## Related on Trend Hunter - [Protein-Rich Prepackaged Egg Bites](https://www.trendhunter.com/trends/jimmy-dean-egg-bites.md) - [Heat-and-Eat Breakfast Sandwiches](https://www.trendhunter.com/trends/frozen-breakfast-sandwich.md) - [Pillowy Breakfast Snack Products](https://www.trendhunter.com/trends/breakfast-snack-bites.md) - [Quick-Prep Breakfast Sandwiches](https://www.trendhunter.com/trends/sausage-egg-and-cheese-croissant.md) - [Protein-Packed Breakfast Bites](https://www.trendhunter.com/trends/frozen-breakfast-items.md) - [Frozen Ready-to-Bake Cinnamon Rolls](https://www.trendhunter.com/trends/grands-cinnamon-rolls.md) - [Heat-and-Eat Breakfast Sandwiches](https://www.trendhunter.com/trends/applegate-naturals-breakfast-sandwiches.md) - [Buttermilk Biscuit Breakfast Sandwiches](https://www.trendhunter.com/trends/buttermilk-biscuit-sandwiches.md) - [Heat-and-Eat Breakfast Buns](https://www.trendhunter.com/trends/breakfast-bun.md)