# Traceable Cocoa Candy Bars The Way To Go! Biscuit & Caramel Chocolate Bar is Fairtrade By Michael Hemsworth | Published 2024-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/biscuit-caramel-chocolate-bar References: [grocerytrader](https://grocerytrader.co.uk/lidls-new-biscuit-caramel-chocolate-bar-is-a-sweet-deal-for-cocoa-farmers/) & [lidl](https://www.lidl.com)  The Way To Go! Biscuit & Caramel Chocolate [Bar](https://www.trendhunter.com/trends/loveraw-salted-caramel-crem-wafer-bar) is a new product being launched in the UK at [Lidl](https://www.trendhunter.com/trends/guylian-easter-range) locations to provide consumers with an accessible sweet treat that also prioritizes ethics. The product features a [Fairtrade](https://www.trendhunter.com/trends/tonys-chocolonely-chocolate-bars)-certified profile and is crafted with 100% traceable cocoa to provide peace of mind for today's shopper. The product, however, is priced at £2.19 per 180-gram bar which gives it a very competitive profile as an ethical yet accessible sweets option for consumers to pick up. The Way To Go! Biscuit & Caramel Chocolate Bar sees Lidl paying more on top of the Fairtrade Minimum Price for a Fairtrade Premium. This comes as part of a bid to strike a balance between sustainability and accessibility. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 38% | Activity: 59% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Ethical Confectionery Products:** Opportunity for brands to prioritize ethical sourcing and production methods, offering consumers transparency and peace of mind in their sweet treats. - **Fairtrade Premium Offerings:** Chance for companies to go beyond Fairtrade Minimum Price, leveraging Fairtrade Premium to enhance sustainability efforts and consumer appeal. - **Accessible Sustainable Sweets:** Potential to create competitively priced sweets made with traceable cocoa, catering to the growing demand for affordable yet ethically produced confectionery. ### Sectors Adopting This - **Confectionery:** In the confectionery industry, brands can differentiate by emphasizing transparency and ethical sourcing practices to meet consumer preferences for conscious consumption. - **Retail:** Retailers have the opportunity to showcase Fairtrade-certified products like The Way To Go! Biscuit & Caramel Chocolate Bar, aligning with consumer values and increasing market share. - **Sustainability:** The sustainability sector can benefit from innovative partnerships and initiatives that promote traceable sourcing and affordability, addressing consumer demand for eco-friendly options. ## Related on Trend Hunter - [Comforting Fairtrade Candy Bars](https://www.trendhunter.com/trends/tonys-chocolonely-chocolate-bars.md) - [Plant-Based Caramelized Chocolates](https://www.trendhunter.com/trends/caramelised-biscuit-crem-wafer-bar.md) - [Fair Trade Chocolate Bites](https://www.trendhunter.com/trends/littl-bits.md) - [Ethical Snacking-Friendly Chocolates](https://www.trendhunter.com/trends/tonys-chocolonely-lil-bits.md) - [Sustainable Mainstream Candy Bars](https://www.trendhunter.com/trends/new-kitkat-bar.md) - [Ethical Chocolate Bars](https://www.trendhunter.com/trends/up-up-ethical-chocolate-bars.md) - [High-Quality On-the-Go Chocolates](https://www.trendhunter.com/trends/lindt-lindor-sticks.md) - [Gilded Caramel Chocolate Bars](https://www.trendhunter.com/trends/toblerone-golden.md) - [Scrumptious Cocoa-Free Candy Bars](https://www.trendhunter.com/trends/wnwn-food-labs.md)