# Holiday Bubble Tea Collections Gong cha Launches a Biscoff® Bubble Tea Line By Debra John | Published 2025-10-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/biscoff-bubble-tea-line References: [gongchausofficial](https://gongchausofficial.com/menu/)  The 'Biscoff® Bubble Tea Collection' from Gong cha debuts this holiday season, marking a festive collaboration between the world’s premier bubble tea brand and Biscoff®, the iconic cookie known for its caramelized flavor and distinctive crunch. Available beginning November 4, the limited-edition collection blends Gong cha’s premium teas and signature milk foam with authentic 'Biscoff® Cookie Butter' and 'Crumb Topping,' offering a cozy, dessert-inspired twist on traditional bubble tea. The collection features three handcrafted beverages: the 'Biscoff® Milk Tea with Pearls and Milk Foam,' 'Biscoff® Milk Tea Smoothie with Milk Foam,' and the 'Hot Biscoff® Milk Tea.' Each drink balances rich creaminess with the signature warmth of Biscoff®, creating a comforting flavor experience for the holiday season. Available at participating Gong cha locations across the United States, guests will also receive a complimentary Biscoff® cookie with each purchase, extending the collaboration’s spirit of indulgence and celebration. Image Credit: Gong cha ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 84% | Activity: 90% | Freshness: 53% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Flavor Innovations:** The introduction of holiday-themed flavors like Biscoff® presents opportunities for brands to infuse traditional products with seasonal delights for limited-time offerings. - **Dessert-inspired Beverages:** Crafting beverages that draw inspiration from popular desserts can elevate consumer interest by offering familiar yet exciting flavor profiles. - **Collaborative Product Lines:** Collaborations between well-known brands, such as Gong cha and Biscoff®, can capture consumer interest by creating unique and exclusive product lines. ### Sectors Adopting This - **Beverage Industry:** The blending of unique flavors into traditional beverages allows the beverage industry to continually attract new demographics and keep current customers intrigued. - **Food and Confectionery Industry:** The integration of cookie flavors into beverages demonstrates opportunities for the food and confectionery industry to expand their flavors into new product categories. - **Hospitality and Retail:** Creating exclusive, limited-time menu items provides the hospitality and retail sectors with avenues for increasing foot traffic and boosting seasonal sales. ## Related on Trend Hunter - [Mini-Topping Bubble Tea Collaborations](https://www.trendhunter.com/trends/line-friends-x-gong-cha.md) - [Limited-Time Strawberry Beverages](https://www.trendhunter.com/trends/strawberry-cheesecake-drink-series.md) - [GenAI Boba Campaigns](https://www.trendhunter.com/trends/mini-pearl-adventures.md) - [Collaborative Bubble Tea Collectibles](https://www.trendhunter.com/trends/gong-cha-australia.md) - [Boba-Inspired Chocolate Cups](https://www.trendhunter.com/trends/dairyfine-bubble-tea.md) - [Tropical Bubble Tea Collections](https://www.trendhunter.com/trends/tropical-paradise-flavours-of-summer.md) - [Pumpkin-Forward Bubble Teas](https://www.trendhunter.com/trends/pumpkin-spice-bubble-tea-series.md) - [K-POP Star Beverage Collabs](https://www.trendhunter.com/trends/felixs-favorites-experience.md) - [Exclusive Cartoon Beverage Cups](https://www.trendhunter.com/trends/peanuts-surprise-cups.md)