# Birthstone-Inspired Mineral Powders Birthstone Matte Mineral Products are a Fan-Favorite By Ell Smith | Published 2018-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/birthstone-matte-mineral References: [thegloss](http://www.thegloss.com/beauty/innisfree-birthstone-matte-mineral-setting-powder-photos/) & [us.innisfree](https://us.innisfree.com/face/powder/) The [Innisfree](https://www.trendhunter.com/trends/the-isle-adventure) Birthstone Matte Mineral Products now arrive in an adorable package which boasts the colors of each birthstone, making for a more personalized offering. This famed [K-Beauty](https://www.trendhunter.com/trends/glow-perfecting-powder) product rose in popularity for its unique formula which was described as a "double oil control formula." This means that the cosmetic is capable of effectively soaking up grease and preventing shine throughout the day, while also offering moisture. Now, this product arrives in a new limited-edition packaging that boasts each birthstone, ranging from the orange [Topaz](https://www.trendhunter.com/trends/dyson-ceramic-apricot-and-topaz) to the pink-clad Ruby and everything else in between. Each adorable design features an illustration of the graphic on the top of the package. The Birthstone Matte Mineral Powder Collection is available online. Image Credit: Innisfree ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 37% | Activity: 83% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Mineral Makeup:** The popularity of mineral makeup has allowed for the creation of personalized limited edition collections, like Innisfree's Birthstone Matte Mineral Products. - **Personalized Packaging:** Companies are creating personalized packaging to appeal to consumers, such as Innisfree's Birthstone Matte Mineral Products packaging. - **Double Oil Control Formula:** Cosmetics brands are incorporating double oil control formulas into their products, like Innisfree's Birthstone Matte Mineral Products. ### Who This Affects Most - **Beauty Industry:** The Beauty Industry is incorporating personalized packaging and unique formula trends into their products, as seen with Innisfree's Birthstone Matte Mineral Products. - **Cosmetic Packaging Industry:** The Cosmetic Packaging Industry is seeing an increase in demand for personalized packaging, like the Birthstone Matte Mineral Products packaging. - **Materials Science Industry:** The Materials Science Industry is creating new formulas for mineral makeup to improve longevity and performance features like double oil control formulas found in Innisfree's Birthstone Matte Mineral Products. ## Related on Trend Hunter - [Mattifying Fruit-Infused Foundations](https://www.trendhunter.com/trends/barepro-24hr-wear.md) - [Dazzling Gemstone-Inspired Cosmetics](https://www.trendhunter.com/trends/tree-hut-gemstone-glow.md) - [Intricately Designed Compact Powders](https://www.trendhunter.com/trends/pink-gateau-powder-compact.md) - [Springtime Makeup Powders](https://www.trendhunter.com/trends/undereye-powder.md) - [2-In-1 Cosmetic Powders](https://www.trendhunter.com/trends/getset-blur-set-matte.md) - [Glittery Powder Sprays](https://www.trendhunter.com/trends/starcrossed-dreams.md) - [Cream-Like Bronzer Powders](https://www.trendhunter.com/trends/warm-wishes-soft-matte-powder-bronzer.md) - [Compact Shimmer Highlighters](https://www.trendhunter.com/trends/kimchi-chic-beauty.md) - [Elegant Pressed Finishing Powders](https://www.trendhunter.com/trends/pressed-finishing-powder.md)