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# Deep Narrative-Centric Luxe Streetwear
A-COLD-WALL*'s BIRTH.ORGAN.SYNTH Capsule Prepares for FW19

By Amy Duong | Published 2019-01-09 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/birthorgansynth
References: [highsnobiety](https://www.highsnobiety.com/p/a-cold-wall-fw19-lfwm) & [a-cold-wall](https://www.a-cold-wall.com/)

Luxury streetwear label A-COLD-WALL* introduces the BIRTH.ORGAN.SYNTH collection for the Fall/Winter 2019 season. The brand's founder Samuel Ross is often explorative of deeper meanings, diving into hidden concepts to tell a narrative through the means of fashion. His latest seasonal collection falls in line with these values -- after showcasing the beautiful garments at London Fashion Week through dance performances, Ross releases an explanation.

He explains that “the dancers represented suppression and the dark water represented the depths of fear. In order to move forward, which is intrinsic to humanity, one must ascend through the darkness.” It tells the story of finding the light whilst displaying distilled garments. Many of the label's signature silhouettes made an appearance, including track pants, canvas jackets, utility pieces, hats, bags, and more.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 34% | Activity: 47% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### What's Driving This Trend

- **Luxury Streetwear:** Disruptive innovation opportunities include collaborations with high-end fashion brands to create exclusive luxury streetwear collections.
- **Narrative-driven Fashion:** Disruptive innovation opportunities lie in the integration of interactive technology and storytelling techniques to create immersive narrative-driven fashion experiences.
- **Performance-centric Fashion:** Disruptive innovation opportunities can be explored through the development of functional and stylish performance-centric apparel for athletes and active individuals.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunities in the fashion industry involve leveraging sustainable materials and production practices to create environmentally conscious clothing lines.
- **Luxury Goods:** Disruptive innovation opportunities in the luxury goods industry include the integration of wearable technology and smart features into high-end fashion accessories.
- **Performing Arts:** Disruptive innovation opportunities in the performing arts industry can be found in the development of fashion-forward costumes and futuristic designs for stage performances.

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