# Complimentary Birthday Baking Kits Betty Brings the Party Shares Cakes for Birthdays in Quarantine By Laura McQuarrie | Published 2020-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/birthdays-in-quarantine References: [myrecipes](https://www.myrecipes.com/news/coronavirus-betty-crocker-birthday-baking-kits) & [bettycrocker](https://www.bettycrocker.com/coupons-promotions/sweepstakes/bettybringstheparty) It's undeniable that birthday celebrations and milestone events look different this year and brands across industries are reaching out to those who have birthdays in quarantine with special gifts. Betty Crocker is engaging people with spring and summer birthdays by holding the [Betty Brings](https://www.trendhunter.com/trends/easter-egg-hunt-cupcake-kit) the Party sweepstakes, which will present five grand prize winners with a personalized birthday greeting from Destiny’s Child member Kelly Rowland and a special birthday baking kit. Hundreds of other winners will also receive a free birthday baking kit, which comes complete with [cake mix, frosting](https://www.trendhunter.com/trends/super-moist-dark-chocolate-cake-mix) and other essentials for decorating. Those with birthdays in June, July or August are eligible to enter, so that they can make the most of a quiet at-home celebration in 2020. Image Credit: Betty Crocker ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 44% | Activity: 46% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Personalized Birthday Greetings:** Brands can offer personalized birthday greetings as a creative way to engage with customers and make birthdays in quarantine more special. - **Birthday Baking Kits:** Providing free birthday baking kits with all the essential ingredients and decorations can enhance at-home birthday celebrations during quarantine. - **Virtual Sweepstakes:** Creating virtual sweepstakes with celebrity involvement can generate excitement and engage customers in a unique way during quarantine birthdays. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies can develop birthday baking kits and offer them as gifts to increase brand engagement and customer loyalty. - **Entertainment and Media:** Entertainment and media companies can collaborate with celebrities to offer personalized birthday greetings and create memorable experiences for customers during quarantine birthdays. - **Marketing and Advertising:** Marketing and advertising agencies can help brands organize virtual sweepstakes and develop innovative campaigns to reach customers celebrating birthdays in quarantine. ## Related on Trend Hunter - [Celebratory Complimentary Cake Promotions](https://www.trendhunter.com/trends/free-mini-bundt-cakes.md) - [Birthday Cupcake Promos](https://www.trendhunter.com/trends/limitededition-cupcake-line.md) - [Easter Hunt-Themed Baking Kits](https://www.trendhunter.com/trends/easter-egg-hunt-cupcake-kit.md) - [Cheeky Baking Apparel](https://www.trendhunter.com/trends/supermoist.md) - [Streaming Series Baking Kits](https://www.trendhunter.com/trends/betty-crocker-bridgerton.md) - [Cookie Brand Birthday Kits](https://www.trendhunter.com/trends/chips-ahoy-happiest-party-kits.md) - [Festively Themed Baking Products](https://www.trendhunter.com/trends/betty-crocker-products.md) - [Special Birthday Promotions](https://www.trendhunter.com/trends/birthday-promotion.md) - [Birthday Cake-Flavored Cookies](https://www.trendhunter.com/trends/birthday-cake-1.md)