# Beauty Store Birthday Parties Birthdays at Ulta Come with a Gift Bag Curated for Tweens and Teens By Laura McQuarrie | Published 2025-08-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/birthdays-at-ulta References: [nbcmiami](https://www.nbcmiami.com/news/local/tweens-latest-trend-include-birthday-parties-at-beauty-stores/3568026/) & [ulta](https://www.ulta.com/beautyservices/store-events/birthday-parties)  Tweens and teens used to celebrate birthdays at pizza parlors, movie theaters, and roller rinks, and today, a [beauty-obsessed generation](https://www.trendhunter.com/trends/gen-a-z-hub) is hosting birthdays at [Ulta](https://www.trendhunter.com/trends/times-square-experiential-store). Parties of at least four (and up to 12) can book an experience featuring hands-on skincare sessions, makeup tutorials, mini makeovers, games, giveaways and more. Optionally, a styling service can be added to put a memorable touch on the day with accent braids, sparkling hair tinsel, curls, or flat iron styles. Party-goers are still leaving birthday celebrations with goody bags in hand, but instead of toys and candy, at Ulta, each guest gets a bag of age-appropriate, safe and gentle skincare, makeup and body products valued at over $100. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 74% | Activity: 75% | Freshness: 48% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Experience-driven Retail:** Retailers are transforming traditional shopping spaces into engaging experience hubs, such as beauty-themed birthday parties, to captivate and retain younger consumers. - **Teen-centric Wellness:** The focus on age-appropriate skincare and beauty products highlights a growing emphasis on wellness tailored specifically for the needs and interests of teenagers. - **Social Media Influence on Celebrations:** The rise of beauty-centered birthday parties reflects the impact of social media, where experiences that offer photogenic opportunities are increasingly favored. ### Where This Applies - **Beauty and Personal Care:** Opportunities are expanding in the beauty industry to include services and experiences that cater specifically to younger demographics, enhancing brand loyalty from an early age. - **Event Planning:** Event planning is diversifying to incorporate unconventional venues like retail stores, offering creative and experiential birthday options for teens and tweens. - **Retail and Consumer Goods:** Retailers are innovating by offering curated, experience-based services that integrate products and activities, generating new revenue streams and deeper customer engagement. ## Related on Trend Hunter - [Self-Care Spa Parties](https://www.trendhunter.com/trends/lush-spa-parties.md) - [Teen-Focused Makeup Lines](https://www.trendhunter.com/trends/teencentric-makeup-line.md) - [Birthday Beauty Gifts](https://www.trendhunter.com/trends/sephoras-2024-birthday-gift.md) - [Special Birthday Promotions](https://www.trendhunter.com/trends/birthday-promotion.md) - [Beauty Product Replicas](https://www.trendhunter.com/trends/beauty-product-replicas.md) - [House Party Pop-Ups](https://www.trendhunter.com/trends/boots-beauty-house-party.md) - [Kid-Friendly Beauty Events](https://www.trendhunter.com/trends/beauty-explorer-day.md) - [Beauty Retail Delivery Partnerships](https://www.trendhunter.com/trends/uber-eats-marketplace.md) - [Plush Beauty Keychains](https://www.trendhunter.com/trends/ulta-beauty-x-mini-brands-pops-plush-keychains.md)