# Cringe-Worthy HIV Ads TestBKK's Birthday Surprise Shows There Are Worse Things Than Getting Tested By Laura McQuarrie | Published 2014-04-24 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/birthday-surprise References: [designtaxi](http://designtaxi.com/news/365185/Thai-Ad-Shows-There-Are-More-Awkward-Things-Than-Getting-Tested-For-HIV/) & [buzzfeed](http://www.buzzfeed.com/skarlan/thai-psa-proves-the-worst-time-for-a-surprise-party-is-while) Although this TestBKK ad is titled 'Birthday Surprise,' the "surprise" is more awkward than amusing. Thailand's TestBKK is an organization that focuses its efforts on encouraging gay men to have [safe sex](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms) and get regularly tested for HIV. In its ad, a man returns to his childhood room and starts flipping through old photos and other memories from his time as a teen. When he encounters a disk labeled "Sex 101," it goes into his computer and he seems quite eager to remember its contents. At this point, there's some [suggestive adult content](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it) and there's definitely no mistaking what he's watching and pleasuring himself to. At this moment, his entire family decides to burst into his room with a cake, candles, party hats and confetti. Cleverly, the ad states that "There are more [awkward things than getting tested](https://www.trendhunter.com/trends/specsavers-campaign)." ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 15% | Activity: 48% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Safe Sex Awareness:** Opportunity for innovative campaigns and initiatives to promote safe sex practices and regular HIV testing. - **Creative Advertisements:** Opportunity to create engaging and impactful advertisements that raise awareness about sensitive topics. - **Sex Education:** Opportunity to develop innovative approaches to sex education that are informative and non-judgmental. ### Who This Affects Most - **Public Health:** Disruptive innovation opportunities in creating new methods and platforms for public health campaigns. - **Marketing and Advertising:** Disruptive innovation opportunities in developing unconventional and attention-grabbing ad campaigns. - **Education and E-learning:** Disruptive innovation opportunities in creating interactive and engaging platforms for sex education. ## Related on Trend Hunter - [Cake-Themed Commercials](https://www.trendhunter.com/trends/kfc-thailands-birthday-ad.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [STI Education Initiatives](https://www.trendhunter.com/trends/lovehoney-and-tbd.md) - [Unknown Birthday Campaigns](https://www.trendhunter.com/trends/birthday-campaign.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md)