# Song-Inspired Premium Wines Jeremih Debuts the 'Birthday Sex' Wine Across the US By Kanesa D | Published 2023-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/birthday-sex References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2023/07/rb-star-jeremih-launches-birthday-sex-wine/) & [birthdaysexwine](https://birthdaysexwine.com/)  R&B artist Jeremih has joined forces with Napa Valley winemaker Russell Bevan and music company LiveOne to unveil a [new Chardonnay brand](https://www.trendhunter.com/trends/basic-cellars) named 'Birthday [Sex](https://www.trendhunter.com/trends/national-caviar-day).' The inspiration for this wine launch stems from Jeremih's debut hit single, also titled "Birthday Sex." “My goal with this project was to bottle up the feeling of celebration and anticipation like in my song ‘Birthday Sex.’ Just as I make [music that resonates with my audience](https://www.trendhunter.com/trends/ushers-north-american-tour), thanks to LiveOne and Russell Bevan, I now have the opportunity to share a different kind of experience through every bottle of Birthday Sex wine," said Jeremih. As part of his tour, Jeremih plans to introduce the new Chardonnay on stage in select cities, adding excitement and allure to the launch. Customers who take advantage of pre-orders through the Birthday Sex webshop will receive a limited-edition bottle signed by Jeremih, adding a unique and personal touch to their wine collection. Image Credit: Jeremih ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 58% | Activity: 69% | Freshness: 17% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Song-inspired Product Lines:** There is a growing trend of artists partnering with companies to create product lines inspired by their music, creating unique and memorable consumer experiences. - **Celebrity Collaboration Wines:** Celebrities collaborating with winemakers are creating exclusive wine brands that appeal to their fan base, offering a new way for fans to connect with their favorite artists. - **Limited-edition Wine Collectibles:** The inclusion of limited-edition, signed bottles in the pre-order process adds a collectible aspect to the wine industry, attracting both wine enthusiasts and fans of the artist. ### Sectors Adopting This - **Music Merchandising:** The music industry can explore collaborations with various merchandise sectors to create unique products that resonate with fans and generate additional revenue streams. - **Wine and Alcohol:** Winemakers can leverage celebrity collaborations to create limited-edition wines that attract new customers and provide a unique selling point in a competitive industry. - **Online Retail and E-commerce:** E-commerce platforms can capitalize on the demand for limited-edition collectibles by partnering with artists to offer exclusive products and enhance the shopping experience for consumers. ## Related on Trend Hunter - [Rapper-Endorsed Premium Wines](https://www.trendhunter.com/trends/ja-rule.md) - [Limited-Edition Musician-Approved Wines](https://www.trendhunter.com/trends/complicated-pinot-noir.md) - [Joyful Limited-Edition Wines](https://www.trendhunter.com/trends/auntie-whine.md) - [Reality Dating Show Wines](https://www.trendhunter.com/trends/love-is-wine.md) - [Artist-Backed Joint Experiences](https://www.trendhunter.com/trends/life-is-a-melody.md) - [Exclusive Basketball Star Wines](https://www.trendhunter.com/trends/jharden-wine.md) - [Musician-Backed African Wines](https://www.trendhunter.com/trends/gary-barlow-wines.md) - [Popstar-Collaborative Libations](https://www.trendhunter.com/trends/peaceminosone-highball.md) - [Bottled Single-Serve Wines](https://www.trendhunter.com/trends/basic-cellars.md)