# Drugstore Birthday Parties This Little Girl's Celebration Features a CVS-Inspired Design Scheme By M | Published 2015-10-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/birthday-party References: [buzzfeed](http://www.buzzfeed.com/rachelzarrell/cvs-ftw?utm_term=.nsZVdGvEBA) & [instagram](https://instagram.com/sarahfortune/) An adorable little girl by the name of Iris Gill recently hosted an unconventionally themed birthday party inspired by the drugstore chain [CVS](https://www.trendhunter.com/trends/cvs-brand-products). The event, designed by her mother, featured a set up inspired by the company's branding, retail set up and overall design. While most young girls might ask for whimsical, fairytale or film-inspired birthdays, Gill wanted a CVS-themed birthday celebration. The event featured Gill dressed as a cashier in the brand's red and white coloring along with loot bags with cash receipt tags, [retail storefront decor design](https://www.trendhunter.com/trends/carrenight) in the tables and even drinks playing off of the company's name. This [unconventional retail birthday](https://www.trendhunter.com/trends/asda-and-wicked) speaks to how young consumers, perhaps at a surprisingly young demographic, are in fact influenced by shopping companies at impressionable age. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 34% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Brand-inspired Birthday Parties:** Opportunity for businesses to capitalize on unconventional themed parties based on popular brands. - **Influence of Shopping Companies on Young Consumers:** Recognizing the impact of retail companies on children at a young age, offering brand experiences and products targeting this demographic. - **Unconventional Retail Design:** Opportunity to create unique retail experiences, incorporating branding and design into events and celebrations. ### Who This Affects Most - **Retail:** Developing brand experiences and merchandise for themed parties and events. - **Marketing and Advertising:** Creating targeted campaigns and products to reach and influence young consumers. - **Event Planning and Decor:** Offering services to design and execute unconventional themed parties and events. ## Related on Trend Hunter - [Party Planning Grocer Platforms](https://www.trendhunter.com/trends/albertsons-companies-celebrations.md) - [Celebratory Co-Branded Lip Balms](https://www.trendhunter.com/trends/funfetti-x-curology.md) - [Special Birthday Promotions](https://www.trendhunter.com/trends/birthday-promotion.md) - [Celebrative Skincare Pop-Ups](https://www.trendhunter.com/trends/cerave-commemorates-20-years.md) - [Y2K Mall Pop-Ups](https://www.trendhunter.com/trends/nostalgia-mall.md) - [Interactive Cosmetics Retail Stores](https://www.trendhunter.com/trends/interactive-cosmetics-retail-stores-watsons-upgrades-its-stores-for-gen-z-a.md) - [Theater-Inspired Children's Stores](https://www.trendhunter.com/trends/billie-le-kid1.md) - [Refreshed Private Label Products](https://www.trendhunter.com/trends/cvs-brand-products.md) - [70s-Style Concept Stores](https://www.trendhunter.com/trends/anya-hindmarch-x-boots.md)