# Grain-Free Birthday Donuts Soozy's Grain Free Birthday Cake Donut Box Shares a Low-Sugar Treat By Laura McQuarrie | Published 2022-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/birthday-donuts References: [prnewswire](https://www.prnewswire.com/news-releases/soozys-grain-free-launches-in-sprouts-farmers-market-adds-birthday-cake-donut-301581410.html) & [soozysgrainfree](https://soozysgrainfree.com/)  The Birthday Cake [Donut](https://www.trendhunter.com/trends/i-dough-ring-box) Box is a new treat from Soozy's Grain Free that doesn't mean compromising when it comes to indulgence. These fully baked and ready-to-eat donuts are certified gluten-free and they are made without dairy, soy, gums, preservatives, fillers and refined sugar—in fact, these grain-free donuts are made with half the amount of sugar of a traditional baked good. and still, satisfy a sweet tooth. Like many people, Mason Sexton, Soozy's co-founder, used to know the struggles of avoiding the fun and nostalgic snacks made with grains and gluten. These soft and delicious [free-from donuts](https://www.trendhunter.com/trends/choccy-dodoughs) draw on the success of the brand's Birthday Cake Cookies launched in 2020. The Birthday Cake Donut Box is launching alongside new Double Chocolate Donuts from Soozy's, both of which can be found at [Sprouts](https://www.trendhunter.com/trends/mightylicious-gluten-free) Farmers Market. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 30% | Activity: 30% | Freshness: 12% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Low-sugar Indulgence:** An opportunity to create indulgent treats with lower sugar content that cater to people with dietary restrictions. - **Grain-free Alternatives:** A growing trend in the food industry to create grain-free alternatives to classic baked goods. - **Gluten-free Snacking:** A demand for gluten-free snacks that still offer the nostalgic, indulgent taste of traditional baked goods. ### Sectors Adopting This - **Bakery:** A potential for bakeries to create grain-free and low-sugar alternatives to classic baked goods, catering to people with dietary restrictions. - **Health Food:** A potential for the health food industry to create indulgent snacks that are grain-free, low-sugar, and still satisfy a sweet tooth. - **Grocery:** A potential for grocery stores to offer a wider range of products that cater to people with dietary restrictions, such as gluten-free and grain-free snacks that still offer indulgence. ## Related on Trend Hunter - [Decadent Free-From Donuts](https://www.trendhunter.com/trends/plant-based-donuts.md) - [Free-From Dessert Donuts](https://www.trendhunter.com/trends/red-velvet-cake-donut.md) - [Free-From Donut Cakes](https://www.trendhunter.com/trends/zero-maida-donut-cake.md) - [Gluten-Free Convenience-Focused Donut Packs](https://www.trendhunter.com/trends/glonuts.md) - [Baked Free-From Donut Ranges](https://www.trendhunter.com/trends/entenmanns-donut-cakes.md) - [Gluten-Free Donut Decorating Kits](https://www.trendhunter.com/trends/gluten-free-mini-donut-decorating-kit.md) - [Low-Sugar Protein Donuts](https://www.trendhunter.com/trends/quest-bake-shop-donuts.md) - [Low-Sugar Refrigerated Donuts](https://www.trendhunter.com/trends/refrigerated-donut.md) - [Sugar-Free Vegan Donuts](https://www.trendhunter.com/trends/sugar-free-vegan-donut.md)