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# Birthday Cake-Themed Beverages
Starbucks Indonesia Released Its Birthday Cream Drink

By Ell Smith | Published 2018-05-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/birthday-cream-drink
References: [hypebae](https://hypebae.com/2018/5/starbucks-birthday-cream-frappuccino-indonesia) & [starbucks.co.id](http://www.starbucks.co.id)

[Starbucks](https://www.trendhunter.com/trends/starbucks-creamer) has been in Indonesia for 16 years and to celebrate this anniversary, the drink brand released its Birthday Cream Drink, which is both [Instagram](https://www.trendhunter.com/trends/starbucks-holiday-flavors)-friendly and delicious.

The exciting beverage update features a milky base, making for an easily drinkable treat. It's been infused with sweet vanilla and hazelnut syrups, making for a unique flavor profile that's appealing to anyone with a sweet tooth. To make matters even more enticing, this beverage is blended with ice and a mocha sauce and then finished with [pink, raspberry whipped cream](https://www.trendhunter.com/trends/raspberry-cream-cold-brew), which adds a unique coloring and a chocolate drizzle.

The dessert-themed drink is sure to appeal to fans of the brand, as well as those looking for a mid-day pick-me-up.

Image Credit: Starbucks Indonesia

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 54% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Dessert-themed Beverages:** Opportunity for businesses to create unique and visually appealing drink options inspired by popular desserts.
- **Creative Flavor Profiles:** Opportunity for businesses to experiment with unique combinations of flavors to create exciting and distinctive drink options.
- **Instagram-friendly Offerings:** Opportunity for businesses to design and market drinks that are visually appealing and highly shareable on social media platforms.

### Sectors Adopting This

- **Food and Beverage:** Opportunity for restaurants, cafes, and beverage companies to introduce innovative and enticing beverage options to cater to consumer demand for novel experiences.
- **Hospitality:** Opportunity for hotels, resorts, and event venues to enhance their beverage menus with creative and visually appealing options to elevate guest experiences.
- **Social Media and Marketing:** Opportunity for social media platforms and marketing agencies to collaborate with businesses in promoting visually appealing and Instagram-friendly beverages to reach a wider audience.

## Related on Trend Hunter

- [Cafe Dessert-Flavored Coffee Creamers](https://www.trendhunter.com/trends/starbucks-creamer.md)
- [Pink Valentine's Day Drinks](https://www.trendhunter.com/trends/pink-drink-with-chocolate-cream-cold-foam.md)
- [Dessert-Themed Valentine's Cafe Drinks](https://www.trendhunter.com/trends/starbucks-valentines-day-drinks.md)
- [Creamy Strawberry Puree Drinks](https://www.trendhunter.com/trends/chocolatecovered-strawberry-crme-frappuccino.md)
- [Creamy Chocolate Cold Brews](https://www.trendhunter.com/trends/chocolate-cream-cold-brew.md)
- [Layered Butterscotch Cafe Drinks](https://www.trendhunter.com/trends/caramelly-milk-coffee-frappuccino.md)
- [Cake-Flavored Coffee Lattes](https://www.trendhunter.com/trends/birthday-cake-latte.md)
- [Chocolate-Flavored Coffee Drinks](https://www.trendhunter.com/trends/starbucks-3.md)
- [Layered Strawberry Puree Beverages](https://www.trendhunter.com/trends/chocolatecovered-strawberry-crme.md)
