# Celebratory Cereal Cakes Kellogg's Created a Layered Dessert Made with Cake-Flavored Cereal Pieces By Laura McQuarrie | Published 2019-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/birthday-cereal-cake References: [prnewswire](https://www.prnewswire.com/news-releases/kelloggs-reimagines-birthdays-this-summer-300882284.html) & [kelloggsnyc](http://www.kelloggsnyc.com/pages/birthday) To properly celebrate the third birthday of its New York City Café, [Kellogg's](https://www.trendhunter.com/trends/kelloggs-cocoa-loops) created a limited-edition Froot Loops Birthday Cake flavor and a special [cereal cake dessert](https://www.trendhunter.com/trends/natures-premium-dessert-pearls-birthday-cake) for the occasion. The Froot Loops Birthday Cake boasts a bright berry flavor and bright colors that reference the colors of the special edition boxed cereal and its avian mascot, Toucan Sam. For a few hours on its third birthday Kellogg's New York City Café will be treating the first 113 guests—one for every year that Kellogg's has been making cereal—will be treated to a free slice of cake made with Froot Loops Birthday Cake and Rice Krispies Treats, plus a cereal gift. Away from the cafe, fans will also be able to enjoy the limited-edition strawberry birthday cake-flavored breakfast cereal. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 21% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Limited-edition Flavored Cereal:** The success of Kellogg's Froot Loops Birthday Cake flavor demonstrates the market demand for limited-edition flavored cereals. - **Cereal-based Desserts:** Kellogg's cereal cake dessert showcases the potential for creating innovative desserts using cereal as a key ingredient. - **Special Edition Food Products:** The Froot Loops Birthday Cake and Rice Krispies Treats cereal cake highlights the growing trend of elaborate and unique special edition food products. ### Who This Affects Most - **Cereal Manufacturing:** The success of Kellogg's limited-edition cereal flavors opens up opportunities for other cereal manufacturers to experiment with unique and exclusive flavors. - **Desserts and Baking:** The popularity of Kellogg's cereal cake dessert suggests potential for dessert makers to incorporate cereal into their innovative creations. - **Food and Beverage Retail:** The demand for special edition food products, like Kellogg's Froot Loops Birthday Cake, presents opportunities for retail businesses to cater to consumers looking for unique and exclusive products. ## Related on Trend Hunter - [Fruity Cereal-Studded Cookies](https://www.trendhunter.com/trends/froot-loops-cereal-swirl-cookie.md) - [Cocoa-Themed Breakfast Cereals](https://www.trendhunter.com/trends/kelloggs-cocoa-loops.md) - [Chromatically Romantic Breakfast Cereals](https://www.trendhunter.com/trends/froot-loops-sweethearts.md) - [Dessert-Like Breakfast Snack Products](https://www.trendhunter.com/trends/kelloggs-products.md) - [Celebratory Cheesy Snack Cakes](https://www.trendhunter.com/trends/cheetleinfused-birthday-cake.md) - [Cheese Puff Birthday Cakes](https://www.trendhunter.com/trends/cheetos-birthday-cake.md) - [Sweet Breakfast Cereals](https://www.trendhunter.com/trends/frosted-flakes.md) - [Toaster Pastry Bundt Cakes](https://www.trendhunter.com/trends/frosted-strawberry-poptarts.md) - [Cake-Flavored Frozen Yogurt Treats](https://www.trendhunter.com/trends/natures-premium-dessert-pearls-birthday-cake.md)