# Birthday Cake Cold Brews PJ's Coffee is Celebrating 45 Years with a Birthday Cake Shaken Espresso By Katherine Pendrill | Published 2023-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/birthday-cake-shaken-espresso References: [chewboom](https://www.chewboom.com/2023/07/13/pjs-coffee-celebrates-45-years-with-new-birthday-cake-flavored-treats/) & [pjscoffee](https://www.pjscoffee.com/birthday)  [PJ’s Coffee](https://www.trendhunter.com/trends/king-cake-cold-brew-shaken-espresso) is about to celebrate 45 years of business and what better way to do that than with a new Birthday Cake Shaken Espresso drink. In fact, [PJ's](https://www.trendhunter.com/trends/pis-coffee-king-cake-drinks) has a whole lineup of birthday cake treats for fans to enjoy. Available now from participating PJ’s locations, the new birthday cake lineup includes a shake, a cold brew, and an actual birthday cake. The new Birthday Cake Granita puts a sweet twist on a classic PJ’s Granita with vanilla birthday cake flavors, whipped cream, and rainbow sprinkles. Next up is the Birthday Cake Shaken Espresso, which features PJ’s Cold Brew Espresso Dolce shaken with vanilla birthday cake flavor over ice to create a sweet and creamy cold brew. Lastly, there's the Confetti Birthday Cake, which is a slice of cake with colorful confetti sprinkles baked right in. All three of the new treats are available until August 29, 2023. Image Credit: PJ’s Coffee ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 38% | Activity: 58% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Birthday Cake Flavored Drinks:** Disruptive innovation opportunity: Developing new and unique flavors for beverages to cater to consumers' love for birthday cake treats. - **Shaken Espresso Beverages:** Disruptive innovation opportunity: Experimenting with different flavors and techniques in the creation of shaken espresso drinks to offer a refreshing twist to traditional coffee beverages. - **Limited Time Menu Offerings:** Disruptive innovation opportunity: Introducing seasonal or time-limited menu items to create buzz and encourage repeat visits from customers. ### Who This Affects Most - **Coffee Shops:** Disruptive innovation opportunity: Incorporating themed or limited-time offerings to drive customer engagement and differentiate from competitors. - **Beverage Manufacturers:** Disruptive innovation opportunity: Developing and marketing unique and indulgent flavors to attract customers and expand product lines. - **Bakery and Dessert Stores:** Disruptive innovation opportunity: Collaborating with coffee shops to create specialty cakes and desserts infused with popular beverage flavors like birthday cake. ## Related on Trend Hunter - [Mardi Gras-Themed Cold Brews](https://www.trendhunter.com/trends/king-cake-cold-brew-shaken-espresso.md) - [King Cake Beverages](https://www.trendhunter.com/trends/mardi-gras-drinks.md) - [Mardi Gras Coffee Drinks](https://www.trendhunter.com/trends/pis-coffee-king-cake-drinks.md) - [Nut-Infused Specialty Coffees](https://www.trendhunter.com/trends/pralines-and-cream-menu.md) - [Seasonal Spring Coffee Menus](https://www.trendhunter.com/trends/pjs-coffee-spring-menu.md) - [Cozy Cafe Refreshment Menus](https://www.trendhunter.com/trends/pjs-coffee-seasonal-sips-unwrapped.md) - [Peppermint Bark-Infused Lattes](https://www.trendhunter.com/trends/peppermint-bark-latte.md) - [Summery Butter Pecan Beverages](https://www.trendhunter.com/trends/butter-pecan-velvet-ice.md) - [Buttery Cold Cafe Drinks](https://www.trendhunter.com/trends/pjs-coffee-southern-butter-pecan.md)