# Festive Birthday Milkshakes Steak 'n Shake's 'Birthday Cake Shake' is a Celebratory Milkshake By Joey Haar | Published 2016-11-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/birthday-cake-shake References: [foodbusinessnews.net](http://www.foodbusinessnews.net/articles/news_home/Food-Service-Retail/2016/10/Dessert_trends_Savory_flavors.aspx?ID={B5A7A03B-8707-4E6A-93AB-262FE51A8018}&cck=1) & [steaknshake](http://www.steaknshake.com/menu/lunch-dinner/specialty-milkshakes/birthday-cake-milkshake) A decadent cake is the traditional treat for celebrating one's birthday, but Steak 'n Shake's 'Birthday Cake Shake' is a dessert for people who want their birthday celebration served cold. The [milkshake](https://www.trendhunter.com/trends/smashburger-shakes) mimics the flavor of a birthday cake, liquefying the cake and icing dessert and putting a fun spin on a classic. This specialty shake from Steak 'n Shake doesn't depart from the restaurant's [hand-dipped shake](https://www.trendhunter.com/trends/habit-burger-grill-peppermint-bark-shake) style. However, it incorporates all the singular flavors of a birthday cake as well. The Birthday Cake Shake is blended together with actual yellow birthday cake and a sweet buttercream frosting. Beyond those touchstone ingredients, the shake is topped with a swirl of whipped cream, a cherry and festive, multicolored sprinkles. Though many consumers might opt for the treat on their own birthdays alone, it's available year-round. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 11% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Decadent Milkshake Trends:** Opportunity for restaurants to create unique and indulgent milkshake flavors, like the Birthday Cake Shake. - **Creative Dessert Innovation:** Potential for dessert makers to reimagine classic desserts in new and exciting ways, such as liquefying cake and turning it into a milkshake. - **Year-round Celebration Foods:** Demand for celebratory food items that can be enjoyed any time, not just on birthdays, like the Steak 'n Shake Birthday Cake Shake. ### Where This Applies - **Restaurant Industry:** Restaurants can capitalize on the milkshake trend by offering specialty flavors and unique dessert experiences. - **Dessert Industry:** Dessert makers have the opportunity to create innovative and whimsical desserts by incorporating elements from traditional treats, like blending cake into a milkshake. - **Confectionery Industry:** There is a market for year-round celebration foods like the Birthday Cake Shake, which could inspire confectionery companies to create new products that capture the essence of birthdays in unique ways. ## Related on Trend Hunter - [Celebratory Cake Batter Milkshakes](https://www.trendhunter.com/trends/birthday-cake-batter-milkshake.md) - [Cotton Candy-Topped Shakes](https://www.trendhunter.com/trends/freddys-birthday-cake-shake.md) - [Milestone Birthday Cake Shakes](https://www.trendhunter.com/trends/new-birthday-cake-shake.md) - [Milkshake-Themed Dessert Menus](https://www.trendhunter.com/trends/sugar-factory.md) - [Sweet White Chocolate Shakes](https://www.trendhunter.com/trends/white-chocolate-shake.md) - [Seasonal Blended Cookie Milkshakes](https://www.trendhunter.com/trends/pumpkin-spice-oreo-milkshake.md) - [Festive Blended Milkshakes](https://www.trendhunter.com/trends/festive-blended-milkshake.md) - [Celebratory Birthday Cake Menus](https://www.trendhunter.com/trends/90th-birthday-celebration.md) - [Chocolate Yule Log Shakes](https://www.trendhunter.com/trends/chocolate-yule-log-shake.md)