# Cake-Flavored Crisp Bars Blake's Seed Based Birthday Cake Rice Crispy Treat is Nut-Free & Vegan By Laura McQuarrie | Published 2021-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/birthday-cake-rice-crispy References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4277-new-on-the-shelves) & [blakesseedbased](https://www.blakesseedbased.com/) [Blake's Seed Based](https://www.trendhunter.com/trends/rice-crispy-treats) makes the first vegan and certified nut-free products of their kind and the newest addition to the brand's allergy-friendly product portfolio is a Birthday Cake Rice Crispy Treat flavor. Unlike many [rice crisp treats](https://www.trendhunter.com/trends/rice-krispies-treats-bliss-bars) that are made with marshmallows, (and as a result, animal-derived gelatin) these ones combine nutritious seeds, fruit and chocolate. The Birthday Cake Rice Crispy Treat is a better-for-you snack that's packed with vitamins and minerals, antioxidants, fiber, omegas and protein thanks to ingredients like pumpkin seeds, flax seeds and sunflower seeds. Like most birthday cake-flavored products, this one from Blake's Seed Based is topped with colorful rainbow sprinkles. The allergy-friendly treat is a decadent new one that joins existing varieties like strawberry and chocolate. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 46% | Activity: 69% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Allergy-friendly Snacks:** Brands can innovate by introducing more vegan and nut-free snacks into the market. - **Seed-based Ingredients:** Seed-based ingredients can be used to create healthier and more nutritious snack options. - **Alternative Flavorings:** Exploring alternative and unique flavorings like birthday cake can appeal to consumers looking for new snack experiences. ### Where This Applies - **Snacks and Treats:** The snacks and treats industry can create new products catering to consumers with allergies or dietary restrictions. - **Health Foods:** The health foods industry can explore using seed-based ingredients as alternatives to traditional snack ingredients. - **Confectionery:** The confectionery industry can experiment with alternative and fun flavorings to revamp traditional products and attract new demographics. ## Related on Trend Hunter - [Cake-Flavored Nutrition Bars](https://www.trendhunter.com/trends/barebells-birthday-cake.md) - [Cake-Flavored Hemp Snacks](https://www.trendhunter.com/trends/evo-hemp.md) - [Grain-Free Rice Bars](https://www.trendhunter.com/trends/magic-spoon-1.md) - [Birthday Cake Oat Bars](https://www.trendhunter.com/trends/birthday-cake-oat-bars.md) - [Cotton Candy Cakes](https://www.trendhunter.com/trends/cotton-candy-cake.md) - [Crunchy Oat Bites](https://www.trendhunter.com/trends/crunchy-oat-bites.md) - [Free-From Birthday Cake Cookies](https://www.trendhunter.com/trends/biscos.md) - [Nut-Free Plant-Based Brownies](https://www.trendhunter.com/trends/plant-based-brownie.md) - [Dessert-Flavored Protein Snacks](https://www.trendhunter.com/trends/protein-poppers.md)