# Birthday Cake Cookies Birthday Cake Oreos Celebrate the Treat's 100th Birthday By Sarah Nazim | Published 2012-02-20 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/birthday-cake-oreos References: [huffingtonpost](http://www.huffingtonpost.com/2012/02/15/birthday-cake-oreos_n_1279659.html) & [nabiscoworld](http://www.nabiscoworld.com/oreo/) Since 1912 [Oreo](https://www.trendhunter.com/trends/never-stop-wishing) has been a popular treat among kids as well as sweet-toothed adults. In honor of Oreo’s 100th birthday on March 6th, 2012, [Nabisco](https://www.trendhunter.com/trends/oreo-cookie-products) has started to roll out festive Birthday Cake Oreos that will be available for the next six to eight weeks. To emulate the taste and appearance of a birthday cake, these special edition cookies have little rainbow sprinkles in the icing, as well as a vanilla flavor and aroma. Oreo is also inviting everyone to share their favourite Oreo moments, by uploading photos, videos and stories to their [‘Moments Gallery’](http://www.nabiscoworld.com/oreo/). These Birthday Cake Oreos will only be available for a short time, so if you are eager to try them, I suggest you run to your nearest grocery store! ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 63% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Products:** Creating limited edition versions of popular products can generate excitement and drive sales. - **Interactive Brand Engagement:** Encouraging consumers to share their experiences and interact with the brand online can build a loyal customer base. - **Flavor Innovation:** Experimenting with new flavors and variations of existing products can attract new customers and keep existing ones engaged. ### Where This Applies - **Snack Food:** The snack food industry can benefit from creating limited edition products and engaging with consumers to build brand loyalty. - **Food Manufacturing:** Food manufacturing companies can explore flavor innovation by introducing new variations of their popular products. - **Digital Marketing:** Digital marketing agencies can help brands create interactive campaigns to encourage consumer engagement and increase brand awareness. ## Related on Trend Hunter - [Cookie-Branded Birthday Campaigns](https://www.trendhunter.com/trends/never-stop-wishing.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-cookie-products.md) - [Soft-Baked Cookie Cake Snacks](https://www.trendhunter.com/trends/oreo-cakesters-confetti-cake.md) - [Iconic Cake-Inspired Cookies](https://www.trendhunter.com/trends/oreo-blackout-cake-chocolate-sandwich-cookies.md) - [Limited-Edition Sandwich Cookies](https://www.trendhunter.com/trends/limitededition-sandwich-cookie.md) - [Creamy Sandwich Cookie Cakes](https://www.trendhunter.com/trends/cookies-cream-cake.md) - [Earthy Dessert Sandwich Cookies](https://www.trendhunter.com/trends/oreo-dirt-cake.md) - [Convenient Cake-Inspired Cookies](https://www.trendhunter.com/trends/birthday-cake-cookie.md) - [Salty Artisan-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/chocolate-covered-pretzel-oreo.md)