# Airy Sprinkled Sweets These Birthday Cake Marshmallows Taste Exactly Like the Real Deal By Susan Keefe | Published 2012-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/birthday-cake-marshmallows References: [spicyicecream.au](http://www.spicyicecream.com.au/2012/06/birthday-cake-marshmallows.html) Add a little festive fun to your hot cocoa with these funky and festive Birthday Cake Marshmallows. Created by the baking blogger Lisa from the playful blog 'Spicy Ice Cream,' these fluffy confections are all dressed up in [sprinkles](https://www.trendhunter.com/trends/funfetti-celebrations-cake-mix) and ready to party. Tasting every bit like a slice of moist vanilla cake, these marshmallows deliver a familiar flavor in an intriguing format. These tasty pillows of bliss feature a bubblegum pink layer topped with a snow white sprinkled version. Add them to your [s'mores](https://www.trendhunter.com/trends/smores-cupcake-cups) for an intriguing multicolor version of the classic campfire dessert. Beautiful and tasty enough to eat all on your own, these party animal sweets are the perfect addition to any birthday buffet. Joyful, colorful and perfectly girly, these Birthday Cake Marshmallows are the perfect way to celebrate the successful completion of another year. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 40% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Festive Marshmallows:** The demand for unique flavored marshmallows for hot drinks or desserts is on the rise. - **Edible Decorations:** More consumers are interested in food that is visually appealing and can be used as an edible decorative item. - **Creative Desserts:** Consumers are looking for innovative desserts that offer a fresh twist on traditional sweets. ### Industries Being Reshaped - **Food:** Food companies can create unique, flavored marshmallows that can be marketed towards the growing demand for festive and unusual dessert items. - **Baking Supplies:** Baking supply companies can develop new sprinkles and edible decorations that can be used to make innovative desserts and treats. - **Hospitality:** Restaurants, cafes and hotels can incorporate these festive dessert items into their menu offerings to attract and satisfy customers who are looking for unique dessert options. ## Related on Trend Hunter - [Festive Decorated Marshmallows](https://www.trendhunter.com/trends/williams-sonoma.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [Holiday-Shaped Marshmallow Products](https://www.trendhunter.com/trends/holiday-shaped-marshmallows.md) - [Cake-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/birthday-cake-flavored-popcorn.md) - [Sweet Heart-Shaped Marshmallows](https://www.trendhunter.com/trends/hearts-marshmallows.md) - [Easter-Themed Marshmallows](https://www.trendhunter.com/trends/jetpuffed-1.md) - [Flavor-Filled Bite-Sized Marshmallows](https://www.trendhunter.com/trends/stuffed-puffs-filled-marshmallow-bites.md) - [Soft-Baked Birthday Cake Cookies](https://www.trendhunter.com/trends/charleston-birthday-cake-cookies.md) - [Convenient Cake-Flavored Treats](https://www.trendhunter.com/trends/birthday-cake-creme-pies.md)