# Functional Beverage Cake Kits Recess and The Caker Teamed Up on a Birthday Cake Kit By Laura McQuarrie | Published 2023-11-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/birthday-cake-kit References: [bakemag](https://www.bakemag.com/articles/18093-the-caker-collaborates-with-functional-beverage-brand-for-new-kit) & [takearecess](https://takearecess.com/shop/recess-mood/strawberry-rose-birthday-cake-kit?discount=CAKEDAY10)  Functional beverage brand Recess and [The Caker](https://www.trendhunter.com/trends/flourless-dark-chocolate) teamed up to create a limited-edition birthday cake kit based on one of Recess’ most beloved flavors. [Strawberry](https://www.trendhunter.com/trends/strawberry-shortcake-drinks) Rose Mood was the driving force behind the Strawberry Rose Birthday Cake Kit and it celebrates [Recess'](https://www.trendhunter.com/trends/peppermint-bark-tini) 5th birthday with decadent ingredients like a vile of rosewater and freeze-dried strawberries. Also in the Recess x The Caker Cake Kit, there's icing mix, vegan-friendly birthday cake mix and a pack of Strawberry Rose Mood for sharing, sipping and celebrating. Making the Strawberry Rose Birthday Cake calls for a few fresh additions, namely oil, milk and strawberries, plus a pan for baking. This elevated cake kit promises a refined baking experience that surpasses the usual boxed cake mixes with its premium ingredients and eye-catching aesthetic. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 50% | Activity: 65% | Freshness: 19% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Functional Beverage Cake Kits:** Functional beverage brands are partnering with baking companies to create unique cake kits that incorporate their flavors. - **Limited-edition Collaboration:** Collaborations between brands are becoming increasingly popular, resulting in limited-edition products that cater to different consumer preferences. - **Premium Baking Experience:** Consumers are seeking elevated baking experiences that go beyond traditional boxed cake mixes, offering high-quality ingredients and visually appealing designs. ### Where This Applies - **Functional Beverages:** Functional beverage brands are expanding their reach by partnering with baking companies to introduce their flavors to a new audience. - **Baking:** Baking companies are collaborating with other brands to create unique cake kits, enhancing their product offerings and attracting new customers. - **Food & Beverage:** The food and beverage industry is witnessing an emergence of collaborations and innovative products that offer consumers enhanced experiences and unique flavors. ## Related on Trend Hunter - [Mood-Enhancing Sparkling Waters](https://www.trendhunter.com/trends/recess-mood.md) - [Zero-Proof Craft Mocktails](https://www.trendhunter.com/trends/recess-zero-proof.md) - [Magnesium-Infused Sparkling Beverages](https://www.trendhunter.com/trends/orange-vanilla-mood.md) - [Celebratory Cake Batter Milkshakes](https://www.trendhunter.com/trends/birthday-cake-batter-milkshake.md) - [Premium Vanilla Cake Kits](https://www.trendhunter.com/trends/vanilla-cake-kit.md) - [Cake-Flavored Alt Creamers](https://www.trendhunter.com/trends/birthday-cake-almond-creamer.md) - [All-Occasion Layered Cakes](https://www.trendhunter.com/trends/the-cake.md) - [Cake-Flavored Cannabis Seltzers](https://www.trendhunter.com/trends/levia-raspberry-cheesecake.md) - [Birthday Cake-Flavored Energy Shots](https://www.trendhunter.com/trends/confetti-craze.md)