# Birthday Cake-Flavored Custards BurgerFi's Birthday Cake Concrete Celebrates Its 10th Anniversary By Katherine Pendrill | Published 2021-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/birthday-cake-concrete References: [chewboom](https://www.chewboom.com/2021/02/07/burgerfi-whips-up-birthday-cake-shake-and-concrete-for-10th-anniversary/) & [restaurantnews](http://www.restaurantnews.com/burgerfi-celebrates-10th-anniversary-012721/) [BurgerFi](https://www.trendhunter.com/trends/burgerfi-pumpkin-pie) is about to celebrate its 10th anniversary and the chain is kicking off the celebrations with two tasty birthday-themed treats: the Birthday Cake Shake and the Birthday Cake Concrete dessert. First in the celebratory lineup is the festive Birthday Cake Shake. This creamy treaty consists of vanilla custard blended with real confetti cake, and topped with a mini cupcake. The result is essentially two birthday treats in one. On the other hand, the new Birthday Cake Concrete consists of layers of colorful sprinkle-studded birthday cake and creamy custard – a treat so thick it lives up to the name "concrete." BurgerFi’s festive new birthday-themed menu can be found at participating locations across the U.S. now through February 28, 2021. Image Credit: BurgerFi ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 17% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Birthday-themed Treats:** There is an opportunity to develop new and unique variations of traditional desserts to celebrate special occasions and holidays. - **Custard-based Desserts:** There is an opportunity to create or improve upon custard-based desserts by experimenting with a variety of flavors and mix-ins. - **Limited-time Menu Items:** There is an opportunity to drive excitement and sales by offering limited-time menu items that are only available for short periods of time. ### Industries Being Reshaped - **Fast Food:** Fast food chains can capitalize on the trend of birthday-themed treats and limited-time menu items to drive sales and attract new customers. - **Ice Cream and Frozen Desserts:** Ice cream and frozen dessert companies can explore the trend of custard-based desserts and develop unique products to stand out in a crowded market. - **Bakery:** Bakeries can take advantage of the trend of birthday-themed treats to offer new and exciting options for customers celebrating special occasions. ## Related on Trend Hunter - [Cotton Candy-Topped Shakes](https://www.trendhunter.com/trends/freddys-birthday-cake-shake.md) - [Month-Long Exclusive Celebrations](https://www.trendhunter.com/trends/culvers-celebrates-four-decades.md) - [Celebratory Birthday Cake Menus](https://www.trendhunter.com/trends/90th-birthday-celebration.md) - [Celebratory Cake Batter Milkshakes](https://www.trendhunter.com/trends/birthday-cake-batter-milkshake.md) - [Creamy QSR Anniversary Treats](https://www.trendhunter.com/trends/birthday-pie-slice.md) - [QSR Pumpkin Dessert Menus](https://www.trendhunter.com/trends/burgerfi-pumpkin-pie.md) - [Triple Chocolate Custard Shakes](https://www.trendhunter.com/trends/triple-chocolate-brownie-shake.md) - [Cake-Flavored Ice Cream Shakes](https://www.trendhunter.com/trends/yellow-cake-batter.md) - [Cake-Flavored QSR Ice Creams](https://www.trendhunter.com/trends/confetti-cake-dipped-cone.md)