# Birthday Cake Chocolates Trader Joe's Birthday Cake Bar Has the Look & Taste of a Special Dessert By Laura McQuarrie | Published 2017-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/birthday-cake-chocolate References: [realsimple](https://www.realsimple.com/food-recipes/recipe-collections-favorites/desserts/trader-joes-birthday-cake-bar) & [traderjoes](http://www.traderjoes.com/digin/post/birthday-cake-bar) Trader Joe's recently introduced its Birthday Cake Bar, which is a decadent creation made from white chocolate, cookie crumbs and sprinkles. Health food fans will appreciate knowing that the multi-colored sprinkles in the chocolate bar get their rainbow colors from natural sources like turmeric and beetroot juice. As Trader's Joe's describes, the treat is like a "flat birthday cake," which also means that the six-piece chocolate bar is ideal for sending in the mail to celebrate a friend or loved one on their special day. A number of cake-flavored products are appearing across the food and beverage industry, specifically capturing the taste of birthday cake—a special treat that is enjoyed by consumers just a few times a year whenever a birthday is to be celebrated. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 70% | Activity: 57% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cake-flavored Products:** The rise of cake-flavored products across the food and beverage industry presents opportunities for unique dessert offerings and flavor innovation. - **Natural Sprinkle Sources:** The use of natural sources, such as turmeric and beetroot juice, to create rainbow-colored sprinkles in desserts opens up possibilities for healthier and more natural alternatives in the confectionery industry. - **Mail-order Treats:** The popularity of sending treats by mail, like Trader Joe's Birthday Cake Bar, indicates a potential market for convenient and giftable dessert items that can be enjoyed on special occasions. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on the cake-flavored trend by developing new and creative cake-inspired products, such as flavored beverages and ice cream. - **Confectionery:** The confectionery industry has an opportunity to disrupt the market by using natural sources for colorful sprinkles, offering a healthier alternative to traditional artificially colored treats. - **Gifts and Retail:** The rise of mail-order treats creates a potential market for gift retailers to offer convenient, pre-packaged dessert items that can be easily sent and enjoyed on special occasions. ## Related on Trend Hunter - [Rainbow Sprinkle Cake Mixes](https://www.trendhunter.com/trends/chromatic-celebration-cake-baking-mix.md) - [Cake-Inspired Truffle Bar Treats](https://www.trendhunter.com/trends/honey-mamas-truffle-bars.md) - [Strawberry-Studded Chocolate Bars](https://www.trendhunter.com/trends/dark-chocolate-strawberry-bar.md) - [Shortbread-Studded Chocolate Bars](https://www.trendhunter.com/trends/pinks-whites-dark-chocolate-bar.md) - [Birthday Cake Oat Bars](https://www.trendhunter.com/trends/birthday-cake-oat-bars.md) - [Cake-Flavored Nutrition Bars](https://www.trendhunter.com/trends/barebells-birthday-cake.md) - [Confetti-Inspired White Chocolates](https://www.trendhunter.com/trends/lindor-birthday-cake-truffles.md) - [Birthday Cake-Flavored Oat Bars](https://www.trendhunter.com/trends/birthday-cake-oat-bar.md) - [Birthday Cake Liqueur Truffles](https://www.trendhunter.com/trends/birthday-cake-truffles.md)