# Celebratory Centennial Birthday Treats The See's Candies Birthday Cake Candies are Tasty By Michael Hemsworth | Published 2021-09-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/birthday-cake-candies References: [brandeating](https://www.brandeating.com/2021/09/sees-new-birthday-cake-candies.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandEatingFoodReviewsFoodNewsAndFoodRecipes+%28Brand+Eating%29) & [sees](https://www.sees.com) [The See's](https://www.trendhunter.com/trends/irish-cream-chocolates) Candies Birthday Cake candies are launching from the brand to provide avid sweets fans with a way to mark a special occasion with an indulgent confection. The treat comes as a celebratory offering that is arriving to mark the birthday of the brand's founder [Mary See's](https://www.trendhunter.com/trends/sees-candies-campaign) as well as the 100th anniversary of the brand founding. The candies boast a golden vanilla butter cream base that is covered in white chocolate along with a hefty topping of rainbow sprinkles. The See's Candies Birthday Cake candies come in 4.5-ounce boxes that each contain six pieces and are available both online and in-store at a price point of $9.50 a box. The treats are a limited-edition offering that will only be around while supplies last. Image Credit: See's Candies ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 30% | Activity: 42% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Limited-edition Treats:** Opportunity for food and beverage companies to create limited-edition products for special occasions. - **Celebratory Marketing:** Marketing campaigns around special occasions can create new revenue streams and drive brand loyalty. - **Indulgent Confections:** There is a growing demand for high-quality, indulgent treats that offer a unique and memorable experience. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies that create unique and indulgent products for special occasions can capture a new market segment. - **Retail:** Retailers can drive sales and customer loyalty with limited-edition and special occasion products. - **Marketing:** Expertise in creating marketing campaigns around special occasions can create a new revenue stream for marketing companies. ## Related on Trend Hunter - [Celebratory Candy Brand Campaigns](https://www.trendhunter.com/trends/sees-candies-campaign.md) - [Celebratory Candy-Topped Cakes](https://www.trendhunter.com/trends/susiecakes-x-sees-candies.md) - [Premium Chocolatier Advent Calendars](https://www.trendhunter.com/trends/sees-candies-advent-calendar.md) - [Candy-Studded Ice Creams](https://www.trendhunter.com/trends/mcconnells-x-sees.md) - [Celebratory Lollipop Candy Boxes](https://www.trendhunter.com/trends/sees-candies-lollypalooza-box.md) - [Old-Fashioned Candy Collections](https://www.trendhunter.com/trends/goetzes-candy-company.md) - [Specialty Springtime Candies](https://www.trendhunter.com/trends/irish-cream-chocolates.md) - [Bite-Sized Dark Caramel Candies](https://www.trendhunter.com/trends/scotchmallow-littles.md) - [Crunchy Dark Chocolate Confections](https://www.trendhunter.com/trends/dark-peanut-brittle.md)