# Cake-Flavored Nutrition Products Bang Energy's Birthday Cake Bash Celebrates a Beloved Flavor By Laura McQuarrie | Published 2019-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/birthday-cake-bash References: [globenewswire](https://www.globenewswire.com/news-release/2019/08/08/1899664/0/en/Bang-Energy-Launches-Epic-Birthday-Cake-Bash.html) & [bang-energy](https://bang-energy.com/product/bang-12-pack/?attribute_pa_pick-flavor=new-birthday-cake-bash) With Birthday Cake Bash, [Bang Energy](https://www.trendhunter.com/trends/bang-energy-whole-lotta-chocolata) is introducing five new products that all embrace the beloved flavors of birthday cake. The new beverage, coffee and sports nutrition products from the brand include 16-ounce carbonated ready-to-drink beverages, the [Bang Carbonated Energy Shot](https://www.trendhunter.com/trends/5hour-energy-tasty-caffeine), Bang Keto Coffee, Bang Master Blaster and Stoked, a carbonated drink with 27 milligrams of potent full-spectrum hemp extract. To kick off the introduction of these birthday-themed products, Bang Energy held a launch event to make sure "Bang Energy influencers, ambassadors, shufflers and figure skaters partied like it was their birthday." The indulgent taste of [birthday cake has become a flavor](https://www.trendhunter.com/trends/birthday-cake-frozen-dessert) in its own right and has the potential to be enjoyed more than just a few times a year thanks to a variety of foods and beverages that embrace the celebratory flavor. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 43% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Birthday Cake Flavor Trend:** The trend towards birthday cake flavor in a variety of food and beverage products presents opportunities for companies to innovate and capitalize on the popularity of the flavor. - **Sports Nutrition Products Trend:** The trend towards sports nutrition products that embrace indulgent flavors such as birthday cake presents opportunities for companies to innovate in the health and wellness space. - **Cbd-infused Beverage Trend:** The trend towards CBD-infused beverages presents opportunities for companies to innovate and disrupt the beverage industry by combining the popular ingredient with indulgent flavors such as birthday cake. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can capitalize on the popularity of birthday cake flavor by continuing to innovate with new products such as carbonated ready-to-drink beverages and energy shots. - **Sports Nutrition Industry:** The sports nutrition industry presents opportunities to innovate by combining indulgent flavors such as birthday cake into products that still provide health benefits and promote fitness. - **CBD Industry:** The CBD industry can capitalize on the trend towards indulgent flavors by infusing CBD with popular flavors such as birthday cake to create unique and marketable products. ## Related on Trend Hunter - [Birthday-Inspired Protein Beverages](https://www.trendhunter.com/trends/lean-body.md) - [Cake-Flavored Nutrition Bars](https://www.trendhunter.com/trends/barebells-birthday-cake.md) - [Cake-Flavored Alt Creamers](https://www.trendhunter.com/trends/birthday-cake-almond-creamer.md) - [Cake-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/birthday-cake-flavored-popcorn.md) - [Birthday Cake-Flavored Liqueurs](https://www.trendhunter.com/trends/sugarlands-sippin-creams.md) - [Chocolatey Energy Drinks](https://www.trendhunter.com/trends/bang-energy-whole-lotta-chocolata.md) - [Cake-Flavored Hemp Snacks](https://www.trendhunter.com/trends/evo-hemp.md) - [Birthday Cake-Flavored Whiskeys](https://www.trendhunter.com/trends/birthday-cake-whiskey.md) - [Protein Bar Flavor Expansions](https://www.trendhunter.com/trends/barebells.md)