# Nation-Celebrating Beers Beau's is Crafting A Special Birthday Beer for Canada's 150th Anniversary By Katherine Pendrill | Published 2016-09-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/birthday-beer References: [ottawa2017](http://www.ottawa2017.ca/ottawa-2017-and-beaus-brewing-company-partner-for-our-countrys-birthday-celebrations/) [Beau's Brewing Company](https://www.trendhunter.com/trends/the-porter-porter) is teaming up with Ottawa 2017 to produce a special birthday beer for Canada's 150th anniversary celebration. In order to mark Canada's 150th birthday, Beau's will add Ottawa 2017 embellishments to its Lug Tread Lagered Ale. The birthday beer with feature [patriotic packaging](https://www.trendhunter.com/trends/limitededition-drinkware), including branded neck wraps and celebratory coasters. To reach even more craft beer-lovers, Beau's will also be teaming up with Ottawa’s Big Rig and Kichesippi craft breweries to create custom beers for each month of Canada's sesquicentennial. With the growing interest in craft brewing across the Canada, the patriotic pint gives Canadians an exciting way to celebrate the country's thriving [craft beer culture](https://www.trendhunter.com/trends/environmental-sustainability). As Beau's CEO Steve Beauchesne explains, "This partnership will enable us to share our passion for beer-making with Canadians and contribute to the success of Canada’s birthday celebrations and the growth that it will bring to the region." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 64% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Craft Beer Celebrations:** The popularity of craft beer across Canada and the desire to celebrate national milestones is driving demand for custom, limited edition beers like Beau's collaboration with Ottawa 2017. - **Custom Packaging:** Customizing labels, coasters and packaging to reflect local or national pride and events, as seen in Beau's patriotic Lug Tread Ale partnership, can be an effective way to differentiate products, increase brand visibility and tap into a consumer's emotions. - **Collaborative Brewing:** Collaborations between craft breweries, like Beau's partnerships with Big Rig and Kichesippi, allow for sharing of resources, knowledge and styles, and can foster a sense of community amongst brewers and beer aficionados alike. ### Who This Affects Most - **Craft Beer:** Craft beer industries can continue to capitalize on consumer demand for limited edition and specialty brews to commemorate events and cultural moments, and expand their reach through collaborative partnerships with other brewers or industries. - **Packaging:** Customized packaging, including bottle designs, labels and coasters, could be an opportunity for the packaging industry to offer solutions that stand out on shelves and resonate with consumers looking to celebrate local or national events. - **Marketing/branding:** Marketing and branding firms could explore ways to tap into consumers' patriotic emotions and desire to celebrate national milestones through personalized and targeted campaigns and collaborations with businesses in related industries. ## Related on Trend Hunter - [Limited-Edition Maple-Infused Beers](https://www.trendhunter.com/trends/maple-from-canada.md) - [Canadian-Made Beer Campaigns](https://www.trendhunter.com/trends/made-in-canada.md) - [Americana Beer Cans](https://www.trendhunter.com/trends/made-of-america.md) - [Hockey Fan-Targeted Beers](https://www.trendhunter.com/trends/big-deal-brewing.md) - [Coastal-Inspired Beer Campaigns](https://www.trendhunter.com/trends/corona-beach.md) - [Celebratory Complimentary Beers](https://www.trendhunter.com/trends/complimentary-beers.md) - [Location-Specific Beer Can Designs](https://www.trendhunter.com/trends/edmonton-beer-can.md) - [Illustrated Patriotic Product Lineups](https://www.trendhunter.com/trends/limitededition-drinkware.md) - [Limited-Edition Lambic Beers](https://www.trendhunter.com/trends/lambic-beer.md)