# Downy Identifying Documents These Birth Announcement Pillows Serve as Soft Stuffed IDs By Amelia Roblin | Published 2012-02-06 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/birth-announcement-pillows References: [bookofjoe](http://www.bookofjoe.com/2012/02/birth-announcement-pillows.html) & [uncommongoods](http://www.uncommongoods.com/product/birth-announcement-pillows) While the idea of bringing one to a bar on your 21st birthday is amusing, these Birth Announcement Pillows primarily serve a more personal purpose. Designed to be custom-printed with a newborn's own information, these [plushy items](https://www.trendhunter.com/trends/hugarounds) commemorate one's arrival into the world as [sentimental keepsakes](https://www.trendhunter.com/trends/my-life-in-a-book) for the child and his or her parents alike. Sold through Uncommon Goods, these cushions come in blue and pink, conventionally suited to boys and girls respectively. When you purchase one, you provide the infant's first name, his location, time and date of birth, his weight, his length, and his parents' names. The text is then applied to a [removable cotton cover](https://www.trendhunter.com/trends/pillow-cover) in block letters, inspired by old 1920s roll-stop subway signs. These Birth Announcement Pillows by Lori Blum make cute gifts from proud moms, dads, siblings and extended relatives. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 22% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Key Themes Behind This Trend - **Personalized Keepsakes:** Creating customized products that hold sentimental value and serve as keepsakes for special occasions like birth announcements. - **Custom-printed Merchandise:** Offering the option for customers to personalize products with their own information or designs, adding a unique touch to everyday items. - **Nostalgic Design Inspirations:** Drawing inspiration from retro elements, such as old subway signs, to create a sense of nostalgia and uniqueness in modern products. ### Where This Applies - **E-commerce Retail:** Integrating personalized product options into online retail platforms, providing customers with unique and customized items. - **Baby and Children's Products:** Creating personalized baby products that hold sentimental value for parents and family members as cherished mementos of important milestones. - **Gift and Keepsake Industry:** Developing custom-made, sentimental products that cater to individuals looking for personalized gifts and unique keepsakes. ## Related on Trend Hunter - [Multipurpose Children's Pillows](https://www.trendhunter.com/trends/kid-cubes.md) - [Recordable Stuffed Animals](https://www.trendhunter.com/trends/dubido-factory.md) - [Comforting Pillow Lines](https://www.trendhunter.com/trends/comforting-pillow.md) - [Logo-Shaped Sportswear Pillows](https://www.trendhunter.com/trends/nike-birthday-pillow-gift-box.md) - [Affordable Maternity Pillow Products](https://www.trendhunter.com/trends/regalo-baby-1.md) - [Collectible Plush Pillows](https://www.trendhunter.com/trends/squishpillow-by-original-squishmallows.md) - [Two-In-One Plush Sets](https://www.trendhunter.com/trends/cute-animal-pillow-with-blanket.md) - [Miniature Memory Foam Pillows](https://www.trendhunter.com/trends/mini-easy-breather-memory-foam-pillow.md) - [Sensory Calming Weighted Plush Dolls](https://www.trendhunter.com/trends/bumpas-dolls.md)