# Dippable Birria Taco Kits Old El Paso's Birria Tacos Rival Restaurant Experiences By Laura McQuarrie | Published 2025-03-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/birria-taco-kit References: [generalmills](https://www.generalmills.com/news/press-releases/oep-brings-the-heat-with-new-birria-taco-kit-breakfast-taco-kit-and-expanded-carb-advantage-line)  Foodies can’t resist birria, with its rich, flavorful broth, tender meat, and perfectly balanced spices—and for those who lack the long time it takes to put together flavorful meals, [Old El Paso](https://www.trendhunter.com/trends/breakfast-taco-kit) introduced its first-ever [Birria](https://www.trendhunter.com/trends/grilled-cheese-dipping-taco) Taco Kit. As slow-stewed beef dishes are taking over restaurant menus and social media feeds, Old El Paso introduced a simpler way for families to enjoy birria, even on busy weeknights. This time-saving kit includes 10 soft tortillas, Old El Paso’s signature Tex-Mex seasoning, and a smoky, creamy chipotle sauce to drizzle on top. Families only need to add their choice of meat and toppings for a smoky, bold, and savory experience packed with quality flavors and textures. ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 98% | Activity: 98% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Convenient Ethnic Cuisine:** Ready-to-use meal kits are capitalizing on the growing demand for authentic international dishes that can be quickly prepared at home. - **DIY Gourmet Experiences:** Consumers are increasingly attracted to affordable alternatives that replicate restaurant-quality meals in the comfort of their own kitchens. - **Social Media Food Influence:** Food trends gaining attention on social media often drive the development of product innovations that cater to Instagrammable meal experiences. ### Sectors Adopting This - **Packaged Food:** Pre-packaged meal kits provide enormous innovation room by blending convenience with exotic, desirable cuisines. - **Ready Meal Kits:** The ready meal kit industry is expanding by offering more diverse, authentic flavors while meeting the busy consumer's need for quick meal preparation. - **Ethnic Foods:** Ethnic food brands are evolving with creative solutions that make exotic flavors accessible and less time-consuming for mainstream consumers. ## Related on Trend Hunter - [Breakfast Taco Kits](https://www.trendhunter.com/trends/breakfast-taco-kit.md) - [Ready-to-Eat Beef Birria Meals](https://www.trendhunter.com/trends/trader-joes-beef-birria.md) - [Dippable Beef Birria Burritos](https://www.trendhunter.com/trends/shredded-beef-birria-grilled-combo-burrito.md) - [Birria-Inspired QSR Items](https://www.trendhunter.com/trends/grilled-cheese-dipping-taco.md) - [Sweetly Sour Fast-Casual Tacos](https://www.trendhunter.com/trends/birria-tacos.md) - [Hybrid Cuisine Meal Kits](https://www.trendhunter.com/trends/mexican-pizza-kit.md) - [Dippable Beef Burritos](https://www.trendhunter.com/trends/mexican-shredded-beef-birria.md) - [Authentic Birria-Style Tacos](https://www.trendhunter.com/trends/laredo-taco-co-quesabirria.md) - [Birria-Inspired QSR Menus](https://www.trendhunter.com/trends/del-taco-2.md)