# Birch Water Whiskey Mixers Birkentree Highland Birchwater Complements Single Malts By Michael Hemsworth | Published 2021-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/birkentree-highland-birchwater References: [conveniencestore](https://www.conveniencestore.co.uk/products/birkentree-unveils-birch-water-whisky-accompaniment/659079.article) & [birkentree](https://birkentree.com) The Birkentree Highland Birchwater is a [naturally formulated mixer](https://www.trendhunter.com/trends/allnatural-mixers) for use with whiskey to create an at-home drinking experience like never before. The product is positioned as an alternative to water when enjoying a serving of whiskey and is reported to help bring out the various flavor nuances associated with [single malt varieties](https://www.trendhunter.com/trends/single-malt-cocktails). The whiskey mixer is priced at £5.95 for a 100ml serving. Co-Founder Rob Clamp boasted on the Birkentree Highland Birchwater saying, "Bringing Birkentree to life has been an exciting journey. We have always believed that birch water is truly unique and had the potential to become a [natural companion for whisky](https://www.trendhunter.com/trends/whistlepig-gravestock). We know that whisky drinkers, whether that’s single malt enthusiasts or people trying their first dram, will love Birkentree from the very first sip.” ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 37% | Activity: 60% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Birch Water Mixers:** Disruptive innovation opportunity for beverage industry players to explore natural birch water-based mixers for alcoholic drinks - **At-home Drinking Experience:** Disruptive innovation opportunity for hospitality and home entertainment industries to create unique experiences and elevate consumer enjoyment with innovative mixers and complementary products - **Flavor Enhancement:** Disruptive innovation opportunity for food and drink industry players to explore natural and innovative ways to enhance flavor profiles of existing products ### Sectors Adopting This - **Beverage:** Opportunity for beverage industry players to develop natural birch water-based mixers to complement alcoholic drinks - **Hospitality:** Opportunity for hospitality industry to create unique at-home drinking experiences using innovative mixers and complementary products - **Food and Drink:** Opportunity for food and drink industry players to explore natural and innovative ways to enhance flavor profiles of existing products ## Related on Trend Hunter - [Interactive Whiskey Tasting Kits](https://www.trendhunter.com/trends/bevridge.md) - [Refreshing Whisky Cocktails](https://www.trendhunter.com/trends/whitebox-whisky-highball.md) - [Non-Alcoholic Highland Whiskys](https://www.trendhunter.com/trends/lyres-highland-malt.md) - [All-Natural Whiskey Seltzers](https://www.trendhunter.com/trends/whiskey-seltzer.md) - [Bourbon Barrel-Aged Seltzers](https://www.trendhunter.com/trends/delicious-seltzer.md) - [Aged Non-Alcoholic Spirits](https://www.trendhunter.com/trends/sylva-hazel.md) - [Pre-Mixed Pouch Cocktails](https://www.trendhunter.com/trends/glenfarclas.md) - [BBQ Cocktail Kits](https://www.trendhunter.com/trends/bbq-cocktail-kit.md) - [Hard Water Beverages](https://www.trendhunter.com/trends/bluebird-hardwater.md)