# Low-Key Swim Shorts Birdwell Beach Britches Concentrates on Quality, Not Fashion Fads By Tiana Reid | Published 2010-07-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/birdwell-beach-britches References: [thefader](http://www.thefader.com/2010/07/16/bathing-suits-for-the-everyday/) & [birdwellbeachbritches](https://www.birdwellbeachbritches.com/) Birdwell Beach Britches, a brand that has been around since 1961, makes high quality, low-style men’s swim shorts. Made with Surf Nylon (Surfnyl), a velcro fly, a lace waist tie and a wax pocket, these trunks are no-BS swimwear for the dudes who just love to frolic on the beach. The detail is minimal, there’s no elaborate Hawaii pattern and the best part is that Birdwell Beach Britches’ slogan is “Quality is our Gimmick.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 34% | Activity: 43% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Low-style Fashion:** There is an opportunity to disrupt the fashion industry by creating high-quality products that do not rely on current style trends. - **No-bs Design:** Simplicity and minimalism in design can be a trend to follow, offering a counter to the constant stream of flashy products. - **Quality Over Quantity:** Emphasizing the importance of creating high-quality products that stand the test of time can be a major trend in improving sustainable fashion practices. ### Who This Affects Most - **Swimwear:** The swimwear industry can shift focus towards high quality products with minimalistic designs, perfect for customers looking for a practical, no-fuss option when visiting the beach. - **Fashion:** A focus on quality over style can disrupt the fashion industry where trends rule the market and sustainable practices are often disregarded. - **Sustainability:** Emphasizing quality over quantity can be a trend in the sustainability industry, encouraging companies to create products that last longer and reduce waste. ## Related on Trend Hunter - [Hybrid Short Designs](https://www.trendhunter.com/trends/hybrid-short.md) - [Limited-Edition Swim Trunks](https://www.trendhunter.com/trends/mack-weldon-x-bather.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Performance Swimwear Brands](https://www.trendhunter.com/trends/surface-athletic.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Patterned Swimwear Collections](https://www.trendhunter.com/trends/pendleton-swim-and-beach.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Breathable Textured Tweed Shorts](https://www.trendhunter.com/trends/linen-tweed-apres-shorts.md)